Bridging Culture Worldwide

As we watch the Korean National Assembly prepare for its critical March 12 vote on the $350 billion US investment bill, a decision that will shape tariffs, trade, and the future of US-Korea business,  it’s a reminder of just how central Korea has become to the global economy.

This is exactly why I am writing this book.

In October 2023, I told a Korea Times reporter something that surprised them.

“Hyundai is no longer a fast follower. They’ve become a game changer.”

That one answer became the foundation of my new book.

For decades, Hyundai’s formula was simple: study what Toyota perfected, adopt what BMW engineered, improve incrementally, scale rapidly. It worked. It made them the world’s third-largest automaker.

But fast following requires someone ahead to follow.

When the entire industry faces uncertainty, EVs, autonomous driving, software-defined vehicles, urban air mobility, fast following breaks down. Hyundai’s response under Executive Chairman Euisun Chung? Become the one others follow.

Hyundai Way: Transformation traces three generations of leadership that made this possible, and what it means for every executive doing business with Korean companies today.

Here’s your Amazon pre-order link:

http://www.amazon.com/dp/B0GRPDFVNF

You won’t want to miss this one. Don Southerton