AI dominated CES 2025 as a marketing tool, though its intangible nature poses challenges compared to past trends like robotics, drones, and home entertainment, writes Don Southerton.
I’m back in Colorado after spending a week at CES in Las Vegas. I’ve collected my thoughts on this year’s CES show and would like to share them with you.
CES is the most influential technology event in the world, serving as a proving ground for groundbreaking technologies and global innovators. Thousands of exhibitors, media representatives, and industry professionals attend this trade show in Las Vegas every year.
In short, much of the buzz surrounding CES 2025 focused on AI. I was chatting with a long-time colleague from the automotive industry who visited our Incheon-IFEZ booth, where I spent most of my time. I pointed out that we were specifically located in the AI section. After a day of exploring the CES pavilions, he commented, “Don, the whole show is AI.”
I did come to the show with some insights.
Of the 41 businesses from South Korea hosted by the City of Incheon and the Incheon Free Economic Zone (IFEZ), I supported their market entry plans, reviewed their websites, and improved the Korean translations into English. Most of them included AI in their branding or used “AI-enabled” in their product descriptions.
Of the 41 South Korean businesses hosted by Incheon and IFEZ, most featured AI in their branding or product descriptions.
For instance, tech media outlet The Vertical highlighted one of our top brand choices, Sheco. This all-in-one recovery robot is designed to address various water pollutants, including small-scale oil spills, algae, and container dust. Sheco also provides software and support equipment options such as autonomous driving, water monitoring, AI-powered cameras, and a control dashboard.
This reference to AI was the trend throughout the show and was this year’s attention grabber as a marketing tool. However, I feel it often presents a challenge to showcase AI since it is invisible. I have observed this less with products in the past when robotics and drones captured attendees’ interest because they were more tangible and visual, and more so over the years when home entertainment and the latest widescreens dominated.
It’s no surprise that Tech Buzz reports a significant portion of 2024’s largest investment deals went to AI-focused companies, with nearly a third of all global venture funding directed toward AI-related sectors.
Upon closer examination, AI emphasizes the transformative potential of artificial intelligence. As demonstrated at CES, it spans applications in every consumer tech category and across the 4,000+ exhibiting companies worldwide.
I expect that at next year’s CES, we will see more advancements in AI as the technology evolves and continues to capture attendees’ interest.
Don Southerton provides strategy, consulting, and training to Korea-based global businesses.
I’m back in Colorado after spending a week at CES® in Las Vegas. I’ve collected my thoughts on this year’s CES® show.
CES® is the most influential technology event in the world, serving as a proving ground for groundbreaking technologies and global innovators. Every year, thousands of exhibitors, media representatives, and industry professionals attend this trade show in Las Vegas.
In short, much of the buzz surrounding CES® 2025 focused on AI. I was chatting with a long-time colleague from the automotive industry who visited our Incheon-IFEZ booth, where I spent most of my time. I pointed out that we were specifically located in the AI section. After a day of exploring the CES® pavilions, he commented, “Don, the whole show is AI.”
I did come to the show with some insights.
Of the 41 businesses from South Korea hosted by the City of Incheon and the Incheon Free Economic Zone (IFEZ), I supported their market entry plans, reviewed their websites, and improved the Korean translations into English. I found most of them included AI in their branding or used “AI-enabled” in their product descriptions.
For instance, tech media outlet The Vertical highlighted one of our top brand choices, Sheco. This all-in-one recovery robot is designed to address various water pollutants, including small-scale oil spills, algae, and container dust. Sheco also provides software and support equipment options such as autonomous driving, water monitoring, AI-powered cameras, and a control dashboard.
This reference to AI was the trend throughout the show and was this year’s attention grabber as a marketing tool. However, I feel it often presents a challenge to showcase AI since it is invisible. I have observed this less with products in the past, when robotics and drones captured attendees’ interest because they were more tangible and visual, and more so over the years when home entertainment and the latest widescreens dominated.
It’s no surprise that Tech Buzz reports a significant portion of 2024’s largest investment deals went to AI-focused companies, with nearly a third of all global venture funding directed toward AI-related sectors.
Upon closer examination, AI emphasizes the transformative potential of artificial intelligence. As demonstrated at CES®, it spans applications in every consumer tech category and across the 4,000+ exhibiting companies worldwide.
I expect that at next year’s CES®, we will see more advancements in AI as the technology evolves and continues to capture attendees’ interest.
Don Southerton here… I’m happy to share my latest press release- Incheon Shines Bright at CES 2025: 13 Innovation Awards won by Incheon Startups
INCHEON, South Korea, Jan. 2, 2025 /PRNewswire/ — Incheon Free Economic Zone (IFEZ) proudly announced that 12 innovative startups based in Incheon have been honored with a total of 13 CES 2025 Innovation Award
This impressive accomplishment marks a significant milestone for IFEZ, highlighting the creative and entrepreneurial spirit thriving within Incheon but also solidifies its position as a burgeoning hub of global tech innovation.
The CES Innovation Awards® program is an annual competition that recognizes outstanding design and engineering in consumer technology products. It recognizes honorees in various product categories. The 2025 awards program received a record-breaking number of submissions, over 3400.
Twelve companies supported by the IFEZ have received Innovation Awards. Incheon-based startups were named across eight categories: artificial intelligence (AI), digital health, and smart cities. Notably, Viva Innovation, which developed an AI-powered polyp detection solution, received recognition in both the AI and Human Security categories.
2025 Honorees include: Verses – A music-tech startup that develops user-driven music experience services.
ILias AI – A digital sniffer dog drug detection scanner utilizing olfactory AI technology.
emCT Co., Ltd.- Operates a firefighting remote-control service called BDApp, which immediately notifies users on their smartphones of the location and details of facilities affected by a fire.
Nuvilab – A South Korean startup specializing in AI-driven nutrition care solutions for food services.
NExT.AI – SaaS services that optimize costs, time, and manpower in the logistics, manufacturing, and construction industries.
UNIUNI – An accessible restroom solution that provides tailored AI safety, efficiency, and quality.
VIVA INNOVATION – Creates personalized, data-driven healthcare technology that guides the medical check-up journey.
10kM.ai – Korea’s first generative AI company selected for the Deep-Tech TIPS program, which has developed an enterprise video solution that transforms corporate video creation and distribution.
Gbrain – Is the first domestic invasive electrode manufacturer to create flexible, non-invasive thin-film electrodes for high-resolution brainwave acquisition.
Curinginnos lnc.- A tennis partner robot system integrating information and communication technologies such as A.I. and computer vision to move and compete as a real tennis player.
Tesollo Inc.’s – Their DG-3F05 is an advanced robotic hand designed to emulate human dexterity closely by leveraging sophisticated grasping algorithms.
IPIN Labs – BPIN is an AI-powered Smart Factory Asset Management platform designed to significantly enhance operational efficiency and on-site safety by providing real-time tracking of assets, including equipment and personnel.
To learn about our CES Innovation Honorees, go to: https://www.ces2025-ifez.com/innovationawards
We are currently scheduling interviews with the 2025 CES Honorees. Please don’t hesitate to contact us to schedule a one-on-one meeting.
About INCHEON-IFEZ Incheon has become a global business hub boasting an ideal international business environment. It includes Incheon International Airport, the rapidly growing Incheon Port, world-class foreign universities located in the Songdo Global Campus, and an international business and bio-hub. The INCHEON-IFEZ is where everything from bio to logistics, medical care, education, and high-tech industries can be enjoyed.
The Incheon-IFEZ Promotion Booth to showcase innovative South Korean Incheon startups.
Special guest Incheon Mayor Yoo Jeong-bok will share his smart city vision and future strategies, showcasing innovative technologies and urban plans to the world.
The city of Incheon and the Incheon Free Economic Zone Authority (IFEZ) will participate in the 2025 Consumer Electronics Show (CES) in Las Vegas.
Of particular interest and a not to miss event, on Tuesday, January 7, from 10:30 to 11:30 AM, at North Hall #9037, Incheon and IFEZ will host their “Unveiled Incheon” reveal: “Urban Renaissance: Building Tomorrow’s Smart Cities Today,” featuring special guest Mayor Yoo Jeong-bok.
Mayor Yoo will spotlight his vision, highlighting Incheon and IFEZ’s global leadership by presenting its smart city vision and future strategies, showcasing innovative technologies and urban plans to the world.
We are currently scheduling a limited number of media interviews with the visionary Mayor for January 7, 2025. (See media contact below to arrange an interview and RSVP).
“On behalf of the City of Incheon and IFEZ, we invite you to visit us in LVCC North. Booth # 9037 to learn more about our technology partners, our Innovation Award Honorees, and the opportunities we offer within the Incheon Startup and Tech Park ecosystem. I look forward to meeting you at CES 2025, as we enter the Renaissance of the Smart City.” Mayor Yoo Jeong-bok
Products and technology to be introduced and showcased at CES 2025:
Verses- A music-tech startup that develops user-driven music experience services. A 2025 CES Innovation Award Honoree.
Sheco- A maritime and inland water clean-up robot.
PABLO AIR- at the forefront of drone innovation, developing proprietary autonomous swarming technology and swarm control platform.
Motov- Based on real-time urban data collected and Edge AI technology, operates an Alot advertising and data-driven AI business.
ILias AI- a digital sniffer dog drug detection scanner utilizing olfactory AI technology. A 2025 CES Innovation Award Honoree.
PurrSong- dedicated to improving the “lives of cats” through an AI-enabled Internet of Things (IoT) healthcare ecosystem.
ZipShowKorea- A smart content production company that produces innovative content including online exhibition halls, VR, AR, media walls, artificial intelligence (AI) content, ultra-high resolution 8K content, realistic experience zones, and entertainment fields.
Nine Watt- A key player in urban energy savings, its flagship platform, Watti, uses geographic information system data and simulation tools to diagnose the energy efficiency of buildings and factories across cities.
Future Sense- Leveraging blockchain-based data-driven food safety and supply chain management to create an efficient manufacturing and distribution ecosystem.
Deep Fusion AI-Providing 4D image radar applications for the real environment.
Additionally, Twelve companies supported by the City of Incheon have received Innovation Awards.
Don’t hesitate to contact us to learn more about our partner companies and schedule one-on-one meetings.
Incheon has become a global business hub boasting an ideal international business environment. It includes Incheon International Airport, the rapidly growing Incheon Port, world-class foreign universities located in the Songdo Global Campus, and an international business and bio-hub. The Incheon-IFEZ is where everything from bio to logistics, medical care, education, and high-tech industries can be enjoyed.
Startups, we assist companies with their CES Innovation Awards by helping them prepare and manage their application entries. This includes translation and editing content for readability and clarity.
We know the intricacies of the selection process and have experience overseeing and promoting recent award winners.
The annual awards program honors the most innovative companies in consumer technology.
The 2025 application deadline is Aug. 23, 2024, 11:59 PM EDT, so time is running out.
Judges assess the innovation based on predetermined criteria, including originality, impact, feasibility, scalability, market potential, and societal or environmental benefits.
All entries are reviewed and scored based on the following criteria:
Engineering and functionality
Aesthetic and design
What makes the product unique and innovative
2025 Categories (We can assist in selecting the best fit)
Accessibility & Age Tech
Products and services with innovative features that enable ease of use to improve accessibility for persons with disabilities, regardless of cognitive, mobile, hearing, or visual abilities. Aging Tech includes technologies designed to assist the aging population in maintaining independence by addressing needs including fall detection/prevention, social isolation, and other health, safety, and wellbeing concerns.
Artificial Intelligence
Software, products and services that simulate human intelligence, productivity or actions through machine learning or some other form of algorithm-based model such as generative AI, natural language processing, computer vision, and neural networks.
Audio/Video Components & Accessories
Systems or speakers designed to provide playback, storage or distribution of audio and video signals and content, as well as products designed to enable, enhance, connect, or maintain audio/video systems and components. Also includes high performance audio components and speakers that provide optimal performance and sound reproduction. Hi-Fidelity products are typically produced in limited quantities and are often handcrafted.
Beauty & Personal Care
Products, devices, and applications designed to enhance skincare, cosmetics, and personal grooming routines. It includes innovations such as smart or enhanced skincare solutions, personalized beauty recommendations, digital makeup tools, immersive beauty experiences, and augmented reality beauty apps, all aimed at improving the efficacy, convenience, and personalization of beauty routines.
Computer Hardware & Components
All desktop and notebook computer systems and internal components, including tablets and e-readers.
Computer Peripherals & Accessories
Products designed to connect to and extend the functionality of desktop or portable computer systems or to enable, enhance, connect, power or maintain desktop or portable computer systems.
Content & Entertainment
A device, app, or service that allows a user to stream audio and video over a network. Offerings can be free or at a cost.
Cybersecurity
Products that serve to protect, enhance, manage or analyze digital security.
Digital Health
Health devices, mobile apps, telehealth and other technologies designed to monitor, detect, treat, and analyze health, support well-being, manage disease or provide a therapeutic benefit.
Drones
Consumer and commercial drones that are able to fly, swim, or otherwise move and be operated from a remote location. May include secondary features such as photo/video recording, movement of materials, mapping, wayfinding, search/rescue, or other capabilities.
Embedded Technologies
Integrated chips and components designed to provide functionality to finished products or subassemblies, including but not limited to microprocessors, sensors, radio-frequency ICs, systems on a chip (SoC) or modules, and embedded Internet of Things (IoT) solutions.
Fashion Tech
Fashion tech, which includes wearables, smart or luxury fashion, is the integration of technology such as sensors, processors, or displays into clothing, accessories, or textiles for the purpose of sensory enhancement, measurement, computing or data-collection/transmission.
FinTech
Products designed to create, enhance or automate financial services such as mobile payments, blockchain, digital financial services and NFT or digital assets.
Fitness
Devices, software, or systems designed to test, monitor, analyze or optimize the fitness, training, or athletic performance of an individual. May also include equipment that incorporates sensors or other technology.
Food & AgTech
Technology that improves the yields and efficiency in food production. Products designed to produce, preserve, or process food with less waste and enable better nutrition. May include plant-based technologies, features that help produce better crops or new locally and home-grown food options.
Gaming & eSports
Products (hardware, software, services) designed to allow users to interact with electronic games. Also includes technologies and software applications including platforms that enable esports.
Headphones & Personal Audio
Devices that allow users to listen to content, such as music, radio, video, TV, gaming, portable media players or telephone conversations. The devices may incorporate microphones for user voice response or input, and do not have to be designed for use with any specific type of device.
Home Appliances
Products that have a primary function of being used in the home, including major and small domestic appliances. Products may provide home heating and cooling, comfort, aesthetics, convenience, food storage and preparation, or cleaning. Products should be internet-connected and offer smart features to enable enhanced operation and capabilities. Also includes products with innovations to improve efficiency or save energy.
Human Security for All
Products that align with the critical role of technology in supporting the United Nations’ efforts to advance human security for all, including Community, Economic, Environmental, Food, Health, Mobility, Personal and Political. Products must demonstrate how technology helps tackle the world’s most pressing problems. More information can be found on HS4A.
Imaging
Products designed to produce or enhance the visual experience or allow the user to capture, store and edit still images or video.
Industrial Equipment and Machinery
Products, systems, tools, or machines used to automate, enhance, and streamline production and operations in sectors like agriculture, mining, and other industrial sectors. Products may include autonomous vehicles for farm management, electric mining and construction vehicles, advanced robotics for performing complex industrial tasks, material handling equipment, among other technologies that form the backbone of industrial operation.
In-Vehicle Entertainment
Products and components designed to be part of an in-vehicle entertainment and information systems(OEM or aftermarket).
Metaverse
Platforms, software, and services that deliver next-generation, immersive online experiences that embody the next iteration of the Internet. Solutions can be consumer-oriented or aimed at the enterprise market.
Mobile Devices, Accessories & Apps
Smartphones and other mobile handsets including wireless hot spots or accessories designed to work with mobile devices, such as cases or chargers. Also includes apps developed to run on mobile device platforms including Android (Google Play) and iOS (Apple App Store).
Pet Tech & Animal Welfare
Technologies designed to promote the physical and mental well-being of animals, including pets, farm animals, and wildlife. Products may include hardware or services that monitor health/safety, track activity, provide food/water, foster companionship, or support other areas of animal enrichment.
Robotics
Programmable or otherwise intelligent machines capable of performing specific tasks or replicating human movement, interactions and productivity. Includes consumer and industrial applications.
Smart Cities
Products, applications and technologies designed to be incorporated in a smart city, or smart venue, technology ecosystem. Smart cities are designed to improve and enhance the lives of the citizens and businesses who inhabit it.
Smart Home
Products and accessories that provide a home’s inhabitants with sophisticated monitoring and control over the building’s functions or enable users to maintain a wired or wireless data network. May also include products and software that provide remote access and control.
Sports
Technology innovations in sports equipment, venues, and broadcasting techniques. Also includes technology that aims to improve athlete safety and enrich the engagement of both participants and spectators in sporting events.
Sustainability & Energy/Power
Innovative features incorporated into products that are environmentally friendly, including efficient and clean energy use; manufacturing processes that reduce use of harmful environment substances (e.g.,lead, mercury, auto emissions); durability/end of-life (e.g., reuse, refurbish, remanufacture, recycle); renewable resources (e.g., solar and wind technologies); products and services that help clean water or air, conserve resources, or facilitate efficient powering or charging of consumer electronic products.
Vehicle Tech & Advanced Mobility
Automotive and other transportation products and services that integrate technology into the driving or riding experience, whether by enhancing safety, navigation, improving the passenger experience (except entertainment), or enabling self-driving functionality. Also includes unmanned aerial vehicles (UAVs) and transportation technologies for air, sea, space mobility, and personal mobility, and engine technologies such as electric and hydrogen.
Video Displays
Devices whose primary purpose is the display of video content, excluding items marketed and sold primarily as computer monitors. Also excludes displays in wearables.
XR Technologies & Accessories
Products (hardware) designed to provide a virtual, augmented, mixed or extended reality experience. This includes accessories designed to work with XR technologies and systems such as haptic gloves or controllers.
Startups: CES Innovation Award 2025
Deadline for applicants August 23, 2024.
Startups, we assist companies with their CES Innovation Awards by helping them prepare and manage their application entries. This includes translation and editing content for readability and clarity.
We know the intricacies of the selection process and have experience overseeing and promoting recent award winners.
The annual awards program honors the most innovative companies in consumer technology.
The 2025 application deadline is Aug. 23, 2024, 11:59 PM EDT, so time is running out.
We can prepare and manage your application.
Let’s discuss…. dsoutherton@bridgingculture.com +1-310-866-3777
https://www.bridgingculture.com
Criteria 2025
Judges assess the innovation based on predetermined criteria, including originality, impact, feasibility, scalability, market potential, and societal or environmental benefits.
All entries are reviewed and scored based on the following criteria:
2025 Categories (We can assist in selecting the best fit)
Accessibility & Age Tech
Products and services with innovative features that enable ease of use to improve accessibility for persons with disabilities, regardless of cognitive, mobile, hearing, or visual abilities. Aging Tech includes technologies designed to assist the aging population in maintaining independence by addressing needs including fall detection/prevention, social isolation, and other health, safety, and wellbeing concerns.
Artificial Intelligence
Software, products and services that simulate human intelligence, productivity or actions through machine learning or some other form of algorithm-based model such as generative AI, natural language processing, computer vision, and neural networks.
Audio/Video Components & Accessories
Systems or speakers designed to provide playback, storage or distribution of audio and video signals and content, as well as products designed to enable, enhance, connect, or maintain audio/video systems and components. Also includes high performance audio components and speakers that provide optimal performance and sound reproduction. Hi-Fidelity products are typically produced in limited quantities and are often handcrafted.
Beauty & Personal Care
Products, devices, and applications designed to enhance skincare, cosmetics, and personal grooming routines. It includes innovations such as smart or enhanced skincare solutions, personalized beauty recommendations, digital makeup tools, immersive beauty experiences, and augmented reality beauty apps, all aimed at improving the efficacy, convenience, and personalization of beauty routines.
Computer Hardware & Components
All desktop and notebook computer systems and internal components, including tablets and e-readers.
Computer Peripherals & Accessories
Products designed to connect to and extend the functionality of desktop or portable computer systems or to enable, enhance, connect, power or maintain desktop or portable computer systems.
Content & Entertainment
A device, app, or service that allows a user to stream audio and video over a network. Offerings can be free or at a cost.
Cybersecurity
Products that serve to protect, enhance, manage or analyze digital security.
Digital Health
Health devices, mobile apps, telehealth and other technologies designed to monitor, detect, treat, and analyze health, support well-being, manage disease or provide a therapeutic benefit.
Drones
Consumer and commercial drones that are able to fly, swim, or otherwise move and be operated from a remote location. May include secondary features such as photo/video recording, movement of materials, mapping, wayfinding, search/rescue, or other capabilities.
Embedded Technologies
Integrated chips and components designed to provide functionality to finished products or subassemblies, including but not limited to microprocessors, sensors, radio-frequency ICs, systems on a chip (SoC) or modules, and embedded Internet of Things (IoT) solutions.
Fashion Tech
Fashion tech, which includes wearables, smart or luxury fashion, is the integration of technology such as sensors, processors, or displays into clothing, accessories, or textiles for the purpose of sensory enhancement, measurement, computing or data-collection/transmission.
FinTech
Products designed to create, enhance or automate financial services such as mobile payments, blockchain, digital financial services and NFT or digital assets.
Fitness
Devices, software, or systems designed to test, monitor, analyze or optimize the fitness, training, or athletic performance of an individual. May also include equipment that incorporates sensors or other technology.
Food & AgTech
Technology that improves the yields and efficiency in food production. Products designed to produce, preserve, or process food with less waste and enable better nutrition. May include plant-based technologies, features that help produce better crops or new locally and home-grown food options.
Gaming & eSports
Products (hardware, software, services) designed to allow users to interact with electronic games. Also includes technologies and software applications including platforms that enable esports.
Headphones & Personal Audio
Devices that allow users to listen to content, such as music, radio, video, TV, gaming, portable media players or telephone conversations. The devices may incorporate microphones for user voice response or input, and do not have to be designed for use with any specific type of device.
Home Appliances
Products that have a primary function of being used in the home, including major and small domestic appliances. Products may provide home heating and cooling, comfort, aesthetics, convenience, food storage and preparation, or cleaning. Products should be internet-connected and offer smart features to enable enhanced operation and capabilities. Also includes products with innovations to improve efficiency or save energy.
Human Security for All
Products that align with the critical role of technology in supporting the United Nations’ efforts to advance human security for all, including Community, Economic, Environmental, Food, Health, Mobility, Personal and Political. Products must demonstrate how technology helps tackle the world’s most pressing problems. More information can be found on HS4A.
Imaging
Products designed to produce or enhance the visual experience or allow the user to capture, store and edit still images or video.
Industrial Equipment and Machinery
Products, systems, tools, or machines used to automate, enhance, and streamline production and operations in sectors like agriculture, mining, and other industrial sectors. Products may include autonomous vehicles for farm management, electric mining and construction vehicles, advanced robotics for performing complex industrial tasks, material handling equipment, among other technologies that form the backbone of industrial operation.
In-Vehicle Entertainment
Products and components designed to be part of an in-vehicle entertainment and information systems(OEM or aftermarket).
Metaverse
Platforms, software, and services that deliver next-generation, immersive online experiences that embody the next iteration of the Internet. Solutions can be consumer-oriented or aimed at the enterprise market.
Mobile Devices, Accessories & Apps
Smartphones and other mobile handsets including wireless hot spots or accessories designed to work with mobile devices, such as cases or chargers. Also includes apps developed to run on mobile device platforms including Android (Google Play) and iOS (Apple App Store).
Pet Tech & Animal Welfare
Technologies designed to promote the physical and mental well-being of animals, including pets, farm animals, and wildlife. Products may include hardware or services that monitor health/safety, track activity, provide food/water, foster companionship, or support other areas of animal enrichment.
Robotics
Programmable or otherwise intelligent machines capable of performing specific tasks or replicating human movement, interactions and productivity. Includes consumer and industrial applications.
Smart Cities
Products, applications and technologies designed to be incorporated in a smart city, or smart venue, technology ecosystem. Smart cities are designed to improve and enhance the lives of the citizens and businesses who inhabit it.
Smart Home
Products and accessories that provide a home’s inhabitants with sophisticated monitoring and control over the building’s functions or enable users to maintain a wired or wireless data network. May also include products and software that provide remote access and control.
Sports
Technology innovations in sports equipment, venues, and broadcasting techniques. Also includes technology that aims to improve athlete safety and enrich the engagement of both participants and spectators in sporting events.
Sustainability & Energy/Power
Innovative features incorporated into products that are environmentally friendly, including efficient and clean energy use; manufacturing processes that reduce use of harmful environment substances (e.g.,lead, mercury, auto emissions); durability/end of-life (e.g., reuse, refurbish, remanufacture, recycle); renewable resources (e.g., solar and wind technologies); products and services that help clean water or air, conserve resources, or facilitate efficient powering or charging of consumer electronic products.
Vehicle Tech & Advanced Mobility
Automotive and other transportation products and services that integrate technology into the driving or riding experience, whether by enhancing safety, navigation, improving the passenger experience (except entertainment), or enabling self-driving functionality. Also includes unmanned aerial vehicles (UAVs) and transportation technologies for air, sea, space mobility, and personal mobility, and engine technologies such as electric and hydrogen.
Video Displays
Devices whose primary purpose is the display of video content, excluding items marketed and sold primarily as computer monitors. Also excludes displays in wearables.
XR Technologies & Accessories
Products (hardware) designed to provide a virtual, augmented, mixed or extended reality experience. This includes accessories designed to work with XR technologies and systems such as haptic gloves or controllers.