I am quoted and contributed to the article …. Don Southerton
KIM JAEWON and PAK YIU
September 11, 2025 12:16 JST
Updated on September 11, 2025 14:47 JST
SEOUL/NEW YORK — Moon Young-ju could not contain his anger when he heard the news that over 300 South Koreans had been detained after U.S. immigration authorities last week raided a joint Hyundai Motor-LG Energy Solution battery factory under construction in the state of Georgia.
The 54-year-old former merchant protested in front of the U.S. Embassy in downtown Seoul on Wednesday with a yellow banner reading: “Yankees go home. Get out america army.”
“I came here because I was so upset,” Moon said after lighting a cigarette. “We invested as they demanded. We built factories as they demanded. It’s our blood, sweat and tears.”
Moon is not alone. South Korea’s government faces widespread public outcry and calls to stand up to the U.S. over the treatment of its arrested citizens, some of whom were seen in footage being led away restrained by body chains, although the two sides have since agreed to send the detained workers home this week on a charter flight.
The raid came as U.S. President Donald Trump pushes ahead with a crackdown on illegal immigration even as he demands that countries like South Korea make massive investments to build state-of-the art production facilities in America — part of his policy of “reshoring” manufacturing and reducing trade deficits.
South Korean President Lee Jae Myung said at a news conference on Thursday that the raid would likely make some companies from his country “hesitant” to carry out more large investments in the U.S. “Companies are quite taken aback. The fact is that they sent these workers to the U.S. not for the long term, but to set up machinery in a factory because there aren’t enough workers in the U.S. who know how to do that,” he said.
The raid and the accompanying national indignation have pushed Seoul to demand that Washington loosen visa rules for workers from abroad amid confusion about the status of the detained.
Lee expressed hope that authorities in the two nations could negotiate changes to visa regulations that would make it easier for South Korean firms to send workers to the U.S. for limited periods.
The government dispatched Foreign Minister Cho Hyun to Washington. The ministry said that he had a meeting with U.S. counterpart Marco Rubio on Wednesday, asking the secretary of state to set up a new visa category for South Korean workers.
He also told Rubio that South Koreans were “hurt and shocked” by the arrests of their compatriots, who came to the U.S. to contribute to the revival of the country’s manufacturing industry.
After arriving on Tuesday, he hosted a meeting with executives from eight South Korean companies operating businesses in the U.S., including LG and Hyundai Motor.
Company executives asked the minister to bring up with the U.S. the potential launch of a separate visa under the E-4 category — which currently covers certain classes of special immigrants — for South Korean professionals, as well as increasing approvals of E-2 visas — which cover professionals with advanced degrees and persons of exceptional ability — for South Korean companies investing in America. They also asked the U.S. government to clarify guidelines for B-1 visas, a short-term business visa that employees of South Korean companies get when they make work trips to the country. Many of the detained South Korean workers held such a visa.
Cho told the businesspeople that their concerns had already been conveyed to Washington and pledged to continue making efforts to ensure the smooth operation of South Korean companies investing in the U.S.
Moon Young-ju stands next to his protest banner near the U.S. Embassy in Seoul on Sept. 10. (Photo by Kim Jaewon)
South Korean companies complain that there is only a limited quota of B-1 visas, meaning they cannot get them when they need them.
“Sometimes we need to send our employees immediately,” said an industry source familiar with the issue, who also requested anonymity. “It’s not easy to set up a plan a year in advance. Many Korean companies raised this issue before. I’m very sorry that [the raid] happened before the problem was resolved.”
The incident has rattled Asian investors who have set up factories in the U.S. and highlights some of the labor difficulties foreign companies face. Companies are now wondering how they can set up and build manufacturing in the U.S. if they don’t have support from the authorities, said Don Southerton, a business consultant who works with South Korean companies such as Hyundai.
He anticipates some projects will slow down, and this will send ripples through America’s battery market. Southerton says the incident underscores the urgency of visa revisions that would allow expat engineers to work more effectively and streamline projects that will foster American manufacturing. Currently, he said, the visa system “allows them to teach how to use a screwdriver but doesn’t actually allow them to use a screwdriver. How can you show them how it’s done without actually demonstrating?”
On Monday, South Korea’s foreign minister said that resolving the visa issue is a precondition for the country to deliver the$150 billion in investments promised during a summit between the two allies last month.
“At the previous summit, there was a request for … [South] Korea’s large-scale investment, and we also responded to it. To achieve it, I would stress to the U.S. side that this visa issue is a precondition,” Cho told lawmakers before his trip to the U.S. capital.
In a post on Truth Social on Sunday, Trump said foreign companies were encouraged to legally bring “your very smart people, with great technical talent, to build World Class products.” He added, “We will make it quickly and legally possible for you to do so. What we ask in return is that you hire and train American Workers.”
Analysts said that South Korea needs to use its investment package as leverage to pressure the Trump administration into reaching an agreement on the issue.
“Because there are already pledges of large-scale investment, it should be possible to solve the visa quota issue within that framework,” said Jung Jae-hwan, a professor of international politics and economy at Inha University in Incheon.
“Of course the U.S. could impose new conditions, such as a certain portion of local hires, but at least they should be able to mitigate the recurrence of this kind of detention case.”
GOLDEN, CO, September 06, 2025 /24-7PressRelease/ — Business strategist and Korea expert Don Southerton is thrilled to announce his latest book, Korean Business: Challenges and Solutions– 25 Workplace Hints for 2025. This essential guide provides 25 practical and actionable tips for professionals navigating the ever-evolving landscape of Korean business culture.
With over twenty years of consulting experience with leading Korean and international brands, Southerton provides a wealth of insights tailored to the challenges of 2025. The book covers key topics, from succeeding in Korea-facing roles to building stronger cross-cultural partnerships with Korean teams and leaders. Each tip is refined, tested, and designed to empower executives, managers, and professionals in today’s rapidly changing global market.
Korea’s influence continues to grow worldwide, and success in this area requires cultural fluency and strategic know-how, says Southerton. “This book is a clear, practical roadmap for building effective, lasting relationships in Korean business environments.” Whether you’re leading a Korea-focused company, collaborating with Korean partners, or entering the Korean market, Korean Business: Challenges and Solutions is your essential guide for success.
Don Southerton has spent his career assisting companies and leaders worldwide in working effectively with Korean businesses. Over the years, he has supported major Korean conglomerates, global brands, and government agencies, earning a reputation as the “go-to” expert on Korean business matters. Known for his practical insights and cross-cultural expertise, Don is passionate about building strong partnerships, solving complex challenges, and sharing what he’s learned to help others succeed.
August 27, 2025Don SouthertonNewsComments Off on North Korea’s Leader, Kim Jong Un’s daughter, Kim Ju Ae, and what it signals about the future of North Korea
I’m excited to share some fantastic news. My contribution to The New York Times appeared in today’s U.S. print edition — with a two-page feature and even a front-page mention.
The article explores the role of North Korea’s Leader, Kim Jong Un’s daughter, Kim Ju Ae, and what it signals about the future of North Korea
Being included in such a high-profile story is an honor, and once again, I’m grateful for the opportunity to contribute my insights to a global audience.
Thank you for your continued support and interest in my work.
The Bridging Culture website is your all-in-one destination for mastering Korea-facing global business. Discover expert insights, proven strategies, and hands-on support to elevate your success.
Hundreds of YouTube Videos: Engaging, expert-led content to navigate Korea’s business landscape.
Thousands of Blog Posts: Actionable tips and in-depth guidance for every stage of your journey.
Exclusive 6-Week Cross-Cultural Program Preview: Preview our immersive PPT course to bridge cultural gaps and drive results.Whether you’re launching a venture or sharpening your expertise, our resources empower you with the tools and perspectives to succeed.
Let’s Collaborate! I’m open to new partnerships and opportunities to grow together.
It’s now a single resource packed with links for insights, strategies, and practical support in Korea-facing global business. Hundreds of YouTube’s, thousands of Blog posts, and a sample 6-week cross-cultural program PPT.
Open to new opportunities, too. Text/ call 310–866-3777 Don Southerton
Korea 101: 6-Week Intensive Course – Your Gateway to Korean Market Success
To Register https://buy.stripe.com/14A14o1ph5s4efGa48bMQ07
Credit Cards are accepted, and once you’ve signed up, my team will connect with you directly to craft a schedule that fits. Your path to mastering Korean business begins the moment you enroll.
25 Quotes from Korea Facing
Trust isn’t granted—it’s built, step by deliberate step, in Korean global teams.
Western speed demands clarity; Korean patience demands respect.
Effective leadership bridges cultures—learn the language of both trust and titles.
Western urgency and Korean precision: only balance yields success.
You don’t just deliver solutions to Korean teams—you earn collaboration.
Decisions may originate in Seoul—but understanding makes them meaningful everywhere.
When working with Korean expats, listen first—then act with cultural fluency.
Managing expectations starts with understanding where they come from.
Global partnerships thrive when Western flexibility meets Korean discipline.
Trust is the quiet currency in all your cross-border exchanges.
Communication isn’t just words—it’s showing you understand hierarchies and nuance.
Expanding Korean firms abroad demands cultural intelligence as much as strategy.
In Korean global business, the long game of trust often beats a short win.
When in doubt, ask respectfully—assumptions erode partnerships.
Your credibility abroad hinges on how well you navigate cultural expectations.
Clear feedback should be firm—but also attuned to cultural face.
Global teams win when they align mutual respect with shared ambition.
Every interaction is calibrated—learn to read between the politeness and the point.
Western teams can lead—but only after earning the right to lead, cross-culturally.
Korean-headquartered companies expect two things: strategic outcomes and cultural awareness.
In global expansions, respect for corporate roots goes as far as modern playbooks.
Navigating a Korean overseas subsidiary? Master the art of upstream trust.
Your Western instincts matter—but so does your willingness to adapt them.
True cross-cultural leadership doesn’t erase differences—it learns from them.
Collaborations succeed not when you conquer cultures, but when you converse with them.
###
BTW, I’ve opened up my calendar to make it easy to schedule time with me. Select a slot that works best for you here: https://calendly.com/dsoutherton/30min
Over the past week, I have been contributing content for this New York Times human interest story, How North Korea Promotes Kim’s ‘Dear Daughter’ as a Worthy Heir. My quote, “The child who first appeared as a family curiosity is now a polished, rehearsed figure woven into North Korea’s ongoing story of dynastic power,” said Donald Southerton, the author of “Korea 101.” “Each photo, parade walk, and salute I see as a carefully staged story of succession, legitimacy, and continuity for the Kim dynasty.”
For global teams, steering the norms and expectations of the Korean workplace can be a challenge.
Workplace norms differ less today in Western operations, as the international business model is common, despite some regional differences.
That said, Korean domestic companies and headquarters follow a Korean business model. However, as I have shared in articles, podcasts, and books, change has occurred, such as casual dress.
Today, however, we may observe that recently assigned Korean expats still adhere to the traditional model, at least in their interactions with the Korean team and in daily correspondence with Korea. Most notable is their use of titles with Korean teams and seniors, as well as their quiet, respectful demeanor with upper management.
This difference between Western business industry norms and today’s accustomed practices and those of Korea and their operations can sometimes be challenging.
First and foremost, although local leadership manage their operations, they still need to report to a Korean HQ. In the past, it was the expat’s responsibility, and there was an expectation that reports would be formatted according to SOP HQ guidelines.
Next, with more direct meetings between Western teams and Korea, time differences can be challenging, especially for pressing issues that need immediate action. These often occur with time differences overlapping late in the day, and when Koreans at the HQ arrive at work. This can easily push discussion into the evening for local teams. And, in the past, with expats interacting with Korea, they often stayed late into the evening and even overnight.
So, what are the workarounds?
I recommend that 1) Western leadership receive ongoing and frequent updates on Korea and the workplace, as well as coaching and mentoring, where questions and issues impacting their company and work can be addressed.
And 2, the local team also needs immersion in Korean business norms, practices, and expectations—both in general and specifically with their home Korea Group and its sister companies. Norms can vary, for example, between Hyundai, CJ, Samsung, LG, SK, and their startups. Moreover, Korea is constantly changing.
Circa 2009. Photo by The Korean Daily and Nathaniel Taeho Yu, Ph.D.
With my considerable work today in support of South Korea, the City of Incheon, the Incheon Free Economic Zone (IFEZ), and Songdo, I’m reminiscing about my 2009 release and signing of the book, “Chemulpo to Songdo IBD: Korea’s International Gateway.” Media coverage was extensive in local U.S. and Incheon news. Thanks, Nathaniel Taeho Yu, Ph.D. for the great photo.
The event attracted over 100 attendees, including Mayor Ahn Sang Soo, American officials from the Songdo IBD project, members of the press, and local dignitaries.
Looking back, Incheon and Songdo have a rich international business history, and today, one that continues to adapt and draw global attention and opportunity.
I’ll be talking and writing about that more, so stay tuned.
Meanwhile, to view a complimentary copy of Chemulpo to Songdo IBD: Korea’s International Gateway. Sparing no effort, I wrote in both English and Korean.
Cover Image
Many of the photos were published for the 1st time.
Photo Courtesy BCW and Keystone-Mast Collection, UCR/ California Museum of Photography, University of California, Riverside
And, the book is cited frequently, and the photos are amazing…
I enjoy sharing Korean business insights. This insight is one of my most popular.
I often say “Similar brings us together…”
Global business requires colleagues of different cultures to work together daily.
How we perceive each other culturally is often based on differences, such as language, and similarities, like shared values such as family. I prefer to concentrate on the similarities, as differences can create distance while similarities unite us.
It is crucial for Western teams collaborating with Korean operations to gain a deep understanding of the workplace culture in Korea, including the 2024 norms, practices, and daily life. The workplace is under constant change, and we can easily fixate on things that may have been distorted by hearsay or a lack of understanding.
The same principle applies to Korean global teams assigned to support overseas operations. We all need to become learners, adept in local and overseas practices. Expecting global teams to conform to Korean business norms rarely works; it often leads to delays and stalled projects.
As I noted above, recognizing similarities is one of the most powerful cross-cultural bridges. In other words, how can you relate to the nuances in communications and day-to-day life? This requires identifying the local beliefs, values, expectations, traditions, and culture
The information provided helps us gain a deeper understanding of how our teams think and what they expect.
Outcomes
Although there is bound to be friction between home and host country cultural values, a successful model accomplishes…
1. Awareness and appreciation of the home and host country with the ability to gain insight into one’s personal traits, strengths, weaknesses, attitudes, and interests.
2. Realization of shared cross-cultural values, along with an awareness of and respect for cultural differences.
Call to Action
Are you dealing with Korea-facing issues, challenges, or impasses? I provide workarounds and solutions.
South Korea seeks US visa rule changes after mass arrests spark outrage
I am quoted and contributed to the article …. Don Southerton
KIM JAEWON and PAK YIU
September 11, 2025 12:16 JST
Updated on September 11, 2025 14:47 JST
SEOUL/NEW YORK — Moon Young-ju could not contain his anger when he heard the news that over 300 South Koreans had been detained after U.S. immigration authorities last week raided a joint Hyundai Motor-LG Energy Solution battery factory under construction in the state of Georgia.
The 54-year-old former merchant protested in front of the U.S. Embassy in downtown Seoul on Wednesday with a yellow banner reading: “Yankees go home. Get out america army.”
“I came here because I was so upset,” Moon said after lighting a cigarette. “We invested as they demanded. We built factories as they demanded. It’s our blood, sweat and tears.”
Moon is not alone. South Korea’s government faces widespread public outcry and calls to stand up to the U.S. over the treatment of its arrested citizens, some of whom were seen in footage being led away restrained by body chains, although the two sides have since agreed to send the detained workers home this week on a charter flight.
The raid came as U.S. President Donald Trump pushes ahead with a crackdown on illegal immigration even as he demands that countries like South Korea make massive investments to build state-of-the art production facilities in America — part of his policy of “reshoring” manufacturing and reducing trade deficits.
South Korean President Lee Jae Myung said at a news conference on Thursday that the raid would likely make some companies from his country “hesitant” to carry out more large investments in the U.S. “Companies are quite taken aback. The fact is that they sent these workers to the U.S. not for the long term, but to set up machinery in a factory because there aren’t enough workers in the U.S. who know how to do that,” he said.
The raid and the accompanying national indignation have pushed Seoul to demand that Washington loosen visa rules for workers from abroad amid confusion about the status of the detained.
Lee expressed hope that authorities in the two nations could negotiate changes to visa regulations that would make it easier for South Korean firms to send workers to the U.S. for limited periods.
The government dispatched Foreign Minister Cho Hyun to Washington. The ministry said that he had a meeting with U.S. counterpart Marco Rubio on Wednesday, asking the secretary of state to set up a new visa category for South Korean workers.
He also told Rubio that South Koreans were “hurt and shocked” by the arrests of their compatriots, who came to the U.S. to contribute to the revival of the country’s manufacturing industry.
After arriving on Tuesday, he hosted a meeting with executives from eight South Korean companies operating businesses in the U.S., including LG and Hyundai Motor.
Company executives asked the minister to bring up with the U.S. the potential launch of a separate visa under the E-4 category — which currently covers certain classes of special immigrants — for South Korean professionals, as well as increasing approvals of E-2 visas — which cover professionals with advanced degrees and persons of exceptional ability — for South Korean companies investing in America. They also asked the U.S. government to clarify guidelines for B-1 visas, a short-term business visa that employees of South Korean companies get when they make work trips to the country. Many of the detained South Korean workers held such a visa.
Cho told the businesspeople that their concerns had already been conveyed to Washington and pledged to continue making efforts to ensure the smooth operation of South Korean companies investing in the U.S.
Moon Young-ju stands next to his protest banner near the U.S. Embassy in Seoul on Sept. 10. (Photo by Kim Jaewon)
South Korean companies complain that there is only a limited quota of B-1 visas, meaning they cannot get them when they need them.
“Sometimes we need to send our employees immediately,” said an industry source familiar with the issue, who also requested anonymity. “It’s not easy to set up a plan a year in advance. Many Korean companies raised this issue before. I’m very sorry that [the raid] happened before the problem was resolved.”
The incident has rattled Asian investors who have set up factories in the U.S. and highlights some of the labor difficulties foreign companies face. Companies are now wondering how they can set up and build manufacturing in the U.S. if they don’t have support from the authorities, said Don Southerton, a business consultant who works with South Korean companies such as Hyundai.
He anticipates some projects will slow down, and this will send ripples through America’s battery market. Southerton says the incident underscores the urgency of visa revisions that would allow expat engineers to work more effectively and streamline projects that will foster American manufacturing. Currently, he said, the visa system “allows them to teach how to use a screwdriver but doesn’t actually allow them to use a screwdriver. How can you show them how it’s done without actually demonstrating?”
On Monday, South Korea’s foreign minister said that resolving the visa issue is a precondition for the country to deliver the$150 billion in investments promised during a summit between the two allies last month.
“At the previous summit, there was a request for … [South] Korea’s large-scale investment, and we also responded to it. To achieve it, I would stress to the U.S. side that this visa issue is a precondition,” Cho told lawmakers before his trip to the U.S. capital.
In a post on Truth Social on Sunday, Trump said foreign companies were encouraged to legally bring “your very smart people, with great technical talent, to build World Class products.” He added, “We will make it quickly and legally possible for you to do so. What we ask in return is that you hire and train American Workers.”
Analysts said that South Korea needs to use its investment package as leverage to pressure the Trump administration into reaching an agreement on the issue.
“Because there are already pledges of large-scale investment, it should be possible to solve the visa quota issue within that framework,” said Jung Jae-hwan, a professor of international politics and economy at Inha University in Incheon.
“Of course the U.S. could impose new conditions, such as a certain portion of local hires, but at least they should be able to mitigate the recurrence of this kind of detention case.”
Additional reporting by Steven Borowiec.
South Korea seeks US visa rule changes after mass arrests spark outrage