{"id":947,"date":"2015-05-19T11:30:45","date_gmt":"2015-05-19T18:30:45","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=947"},"modified":"2015-05-19T11:30:46","modified_gmt":"2015-05-19T18:30:46","slug":"everything-korea-may-18-2015-episode-embrace-and-immerse","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/everything-korea-may-18-2015-episode-embrace-and-immerse\/","title":{"rendered":"Everything Korea, May 18, 2015 Episode: Embrace and Immerse"},"content":{"rendered":"<p><strong><\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Everything Korea, May 18, 2015 Episode: Embrace and Immerse\" width=\"530\" height=\"398\" src=\"https:\/\/www.youtube.com\/embed\/9mcMCn-uITQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>In this week\u2019s Everything Korea my thoughts again turn to discussing why some Korean businesses do well outside Korea, while others struggle.<\/p>\n<p>A caveat is tied to last week\u2019s episode where although Korea entrepreneurs have and continue to launch some amazing new startup concepts\u2014few ever gain the stellar funding and success achieved by similar startups the US in the past or now with concepts like Periscope, Meerkat o<span class=\"text_exposed_show\">r my favorite Super.me.<\/span><\/p>\n<div class=\"text_exposed_show\">\n<p>Frankly what works well in Korea may not work well outside Korea and with regard to the Startup Model even work within Korea. Same thing goes for global brands, what works well in each respective country or region needs some if not substantial localization\u2014localizations a catch phrase that everyone agrees to but few truly embrace.<\/p>\n<p>In particular, I see with Korea brands looking outside Korea to often the same missteps re-occurring. In my recent case study \u201cA Global Approach: For Korea Management Teams\u201d I address many of the challenges. See the link below for a copy of the study.<\/p>\n<p>So what are some steps in my opinion for 1) Korean brands already having a global footprint, or 2) brands that wish to expand outside Korea, or 3) domestic Korea startups, all need to take?<\/p>\n<p>I\u2019ll talk more on this in the next episode, but for a first step&#8211;embrace and immerse in the local culture, market norms and success model.<\/p>\n<p>What is a poor idea is for an overseas team modeling practices after the Korea operations. This I know can be difficult&#8211;most Korean teams dispatched are most familiar with the Korean model, receive limited support to transition, or are subjected to pressure from their peers and seniors to limit the embracing of local norms over the mother company\u2019s. The later situation a real concern.<\/p>\n<p>Again in the next episode we\u2019ll drill deeper to the core causes of the disconnects.<\/p>\n<p>Oh one more thing\u2026<br \/>\nThose struggling with some of the challenges I\u2019ve mentioned, or have issues within your organization that need to be addressed\u2026.I have blocked out my availability to chat and discuss\u2026. Just go to<a href=\"http:\/\/www.meetme.so\/southerton\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.meetme.so\/southerton<\/a><\/p>\n<p>Until next time, all the best.<\/p>\n<p>Case Study <a href=\"http:\/\/unbouncepages.com\/case-study-fb\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/unbouncepages.com\/case-study-fb\/<\/a><\/p>\n<p>And a very cool App, please join and follow me <a href=\"https:\/\/www.facebook.com\/l.php?u=https%3A%2F%2Fsuper.me%2F&amp;h=AAQGF4YKd&amp;enc=AZMsHR34dEAktKvOvLKsScgqBnP4VdNWH3jfVPuCayfH9ciMO8qR-ymlA7sFZQTAf9_tU1vbvB5O-_7uRKwmoqGkvS67QIbDXtETw9N069pLV9M74hbBFXzHAK0T2cg95tsicEwtEguxO1aeiJtpPNuJ0VytP81Jk3b3cBPPsmcm1hEUHNjJRLWANY7uTvQ8t8AmQZzsLkKkWknKHC4Wd0rV&amp;s=1\" target=\"_blank\" rel=\"nofollow\">https:\/\/super.me<\/a><\/p>\n<p><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/koreanculture?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">Koreanculture\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/bridgingculture?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">bridgingculture\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/koreanbusiness?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">koreanbusiness\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/globalstartups?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">globalstartups\u202c<\/span><\/a><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/koreanstartups?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">Koreanstartups\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/koreanbrands?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">koreanbrands\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/globalbrands?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">globalbrands\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/localize?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">localize\u202c<\/span><\/a> <a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/localization?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">localization\u202c<\/span><\/a><a class=\"_58cn\" href=\"https:\/\/www.facebook.com\/hashtag\/globalfootprint?source=feed_text&amp;story_id=10153233280486278\" data-ft=\"{&quot;tn&quot;:&quot;*N&quot;,&quot;type&quot;:104}\"><span class=\"_58cl\">\u202a#\u200e<\/span><span class=\"_58cm\">globalfootprint\u202c<\/span><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s Everything Korea my thoughts again turn to discussing why some Korean businesses do well outside Korea, while others struggle. A caveat is tied to last week\u2019s episode<\/p>\n","protected":false},"author":16802,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,3,214],"tags":[108,111,19,172,14,161,177],"class_list":["post-947","post","type-post","status-publish","format-standard","hentry","category-education","category-general","category-news","tag-bridging-culture-worldwide","tag-cisco-korea","tag-don-southerton","tag-donald-g-southerton-author","tag-gale-international-korea","tag-korea-consulting","tag-korea-market-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Everything Korea, May 18, 2015 Episode: Embrace and Immerse - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/everything-korea-may-18-2015-episode-embrace-and-immerse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything Korea, May 18, 2015 Episode: Embrace and Immerse - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"In this week\u2019s Everything Korea my thoughts again turn to discussing why some Korean businesses do well outside Korea, while others struggle. 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