{"id":830,"date":"2013-06-17T05:17:26","date_gmt":"2013-06-17T12:17:26","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=830"},"modified":"2013-06-17T05:17:26","modified_gmt":"2013-06-17T12:17:26","slug":"kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/","title":{"rendered":"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit"},"content":{"rendered":"<p><strong>By Don Southerton<\/strong><\/p>\n<p><em>As a disclaimer, the viewpoints of this report are solely the opinions of Don Southerton and Bridging Culture Worldwid<\/em>e.<\/p>\n<div id=\"attachment_832\" style=\"width: 310px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-832\" class=\"size-medium wp-image-832\" alt=\"Kia Motors\" src=\"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg\" width=\"300\" height=\"144\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg 300w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ.jpg 325w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-832\" class=\"wp-caption-text\">Kia Motors America<\/p><\/div>\n<p>I support a number of Korea-based global organizations. Many are in the automotive sector. This is because the top Korean auto maker (Hyundai and Kia Motors) has a huge overseas operations and the auto sector requires extensive infrastructure and staffing to support their network, including parts, sales, marketing, logistics, manufacturing, finance, R&amp;D, design, legal, and compliance with a myriad of local, state and federal regulations.<\/p>\n<p>Moreover, tier 1 vendors and suppliers now support the carmakers. This creates the need for these third party partners to better understand the mindset and corporate culture of Korea-based firms, such as Hyundai and Kia Motors.<\/p>\n<p>First reported in 2010 and updated again the following year, I prepared a case study sharing how Kia Motors America, a subsidiary of the Hyundai Motor Group, highly proactively provided their team with support. This included Korean culture training for new employees and ongoing Korean cross-cultural workshops for the team.<\/p>\n<p>For over 7 years and in cooperation with KMA\u2019s Human Resource Organizational Development team Bridging Culture Worldwide has offered multiple week sessions of Korea 101 and 201 cross-cultural training. Program lengths vary to accommodate schedules but usually the first 6 weeks focus on history, Kia heritage, and popular culture. A second six weeks program looks at the modern Korean workplace and its norms, practices, and expectations.<\/p>\n<p>In May 2013, we extended the training outside the corporate offices in California to a well-received web-based program offered to Kia Motors\u2019 ever-growing US nationwide team.<\/p>\n<p>Kia has also provides ongoing support and coaching to key management and leadership. This includes Korea culture coaching to new non-Korean executives. Here we share Korea\u2019s heritage, Kia history and corporate culture, workplace expectations, and etiquette, while providing answers to questions that surface day-to-day. We also prepare executives for their first visit to Korea and the norms\/ expectations for meeting with senior Korean leadership and high-level meetings at Kia Motors HQ, R&amp;D Center, etc.<\/p>\n<p>Over the years we have supported KMA marketing teams, public relations, service, product planning, HR, legal and strategic developments teams. Our support has been diverse from working with Kia technicians competing in Kia Motors Company\u2019s Global Automotive Technical Skills Competition in Seoul to sharing insights into the Korean workplace with university students working as interns at KMA each summer.<\/p>\n<p>In closing the key to the success of Kia Motors America\u2019s Korean cross cultural training has been the strong endorsement of the firms\u2019 CEOs, senior American and Korean management, and the HR and OD team. As an organization they realize that their teams need support. In turn, we craft programs targeting their needs and flexible enough to meet demanding and ever-changing work schedules. Expecting employees to \u201c get it\u201d without training and coaching rarely works. We are proud to work with Kia Motors and their team.<\/p>\n<p>If you have questions on implementing a program to support your team, please feel to contact us at <a title=\"Don Southerton\" href=\"maito: Dsoutherton@bridgingculture.com\">dsoutherton@bridgingculture.com<\/a> or call 1-310-866-3777<\/p>\n<p>Copyright 2013 BCW<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Don Southerton As a disclaimer, the viewpoints of this report are solely the opinions of Don Southerton and Bridging Culture Worldwide. I support a number of Korea-based global organizations.<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[108,19,17,170,198,161,177],"class_list":["post-830","post","type-post","status-publish","format-standard","hentry","category-general","tag-bridging-culture-worldwide","tag-don-southerton","tag-hyundai-kia-motors","tag-kia-motors","tag-kia-motors-america","tag-korea-consulting","tag-korea-market-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kia Motors America Case Study<\/title>\n<meta name=\"description\" content=\"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kia Motors America Case Study\" \/>\n<meta property=\"og:description\" content=\"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-17T12:17:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit\",\"datePublished\":\"2013-06-17T12:17:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/\"},\"wordCount\":535,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/KMA-HQ-300x144.jpg\",\"keywords\":[\"Bridging Culture Worldwide\",\"Don Southerton\",\"Hyundai Kia Motors\",\"Kia Motors\",\"Kia Motors America\",\"Korea consulting\",\"Korea market entry\"],\"articleSection\":[\"general\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/\",\"name\":\"Kia Motors America Case Study\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/KMA-HQ-300x144.jpg\",\"datePublished\":\"2013-06-17T12:17:26+00:00\",\"description\":\"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#primaryimage\",\"url\":\"http:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/KMA-HQ-300x144.jpg\",\"contentUrl\":\"http:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/KMA-HQ-300x144.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kia Motors America Case Study","description":"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/","og_locale":"en_US","og_type":"article","og_title":"Kia Motors America Case Study","og_description":"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2013-06-17T12:17:26+00:00","og_image":[{"url":"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg","type":"","width":"","height":""}],"author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit","datePublished":"2013-06-17T12:17:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/"},"wordCount":535,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#primaryimage"},"thumbnailUrl":"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg","keywords":["Bridging Culture Worldwide","Don Southerton","Hyundai Kia Motors","Kia Motors","Kia Motors America","Korea consulting","Korea market entry"],"articleSection":["general"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/","name":"Kia Motors America Case Study","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#primaryimage"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#primaryimage"},"thumbnailUrl":"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg","datePublished":"2013-06-17T12:17:26+00:00","description":"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#primaryimage","url":"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg","contentUrl":"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2013\/06\/KMA-HQ-300x144.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/kia-motors-america-a-bridging-culture-worldwide-case-study-success-story-a-2013-revisit\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Kia Motors America, A Bridging Culture Worldwide Case Study Success Story\u2014 A 2013 Revisit"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":0,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/830\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}