{"id":732,"date":"2012-12-04T09:50:36","date_gmt":"2012-12-04T16:50:36","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=732"},"modified":"2012-12-04T09:52:21","modified_gmt":"2012-12-04T16:52:21","slug":"korea-facing-the-book","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/","title":{"rendered":"Korea Facing: The Book"},"content":{"rendered":"<p><strong>Korea Facing: Secrets for Success in Korean Global Business<\/strong><br \/>\n<strong>By Donald G. Southerton<\/strong><br \/>\n<strong>Publication Date: Late December 2012<\/strong><\/p>\n<p>Over the years, book projects like Korea Facing along with the required research have played an important and synergic role in Bridging Culture Worldwide coaching, consultancy, and training programs. This includes sharing topics such as working with Korean expats, managing business partnership expectations, and understanding the Korean decision making and thought process.<\/p>\n<p><strong>About the new book \u00a0\u00a0<\/strong>This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.<\/p>\n<p>The focus is instead on the ever-growing number of people employed by Korean-based companies outside of South Korea. This book will provide you with a strategy and skills to succeed.<\/p>\n<p>Likewise, if your firm provides services or products to a South Korean overseas subsidiary this book will be beneficial and offer tactics to strengthen and maintain the relationship.<\/p>\n<p>Finally, if your company has significant business in Korea, but leadership and headquarters are located in the West, we offer key management with suggestions on how best to deal with pressing issues and challenges that surface.<\/p>\n<p><strong>About the author \u00a0\u00a0<\/strong>When Fortune 500 companies, top Korean Groups, leading international law firms, the media, and elite consultancies like Bain and Monitor look for Korean-facing branding, business strategy, coaching, market-entry, and advice-they turn to Don Southerton.<\/p>\n<p>With over 35 years experience, Don Southerton is the definitive authority on Korean-facing global business and branding&#8211;from automotive, golf, and QSR\/food sectors to New Urbanism and Green technology. When questions surface in development, launch, or fulfillment, we provide sound research, solutions, and comprehensive strategies.<\/p>\n<p>Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.<\/p>\n<p>Southerton extensively writes and comments on modern Korean business culture and its impact on global organizations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Korea Facing: Secrets for Success in Korean Global Business By Donald G. Southerton Publication Date: Late December 2012 Over the years, book projects like Korea Facing along with the required<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[108,105,19,172,169,170,161,177,175],"class_list":["post-732","post","type-post","status-publish","format-standard","hentry","category-general","tag-bridging-culture-worldwide","tag-chemulpo-to-songdo-ibd-book","tag-don-southerton","tag-donald-g-southerton-author","tag-hyundai","tag-kia-motors","tag-korea-consulting","tag-korea-market-entry","tag-samsung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Korea Facing: The Book<\/title>\n<meta name=\"description\" content=\"This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korea Facing: The Book\" \/>\n<meta property=\"og:description\" content=\"This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-04T16:50:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2012-12-04T16:52:21+00:00\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"Korea Facing: The Book\",\"datePublished\":\"2012-12-04T16:50:36+00:00\",\"dateModified\":\"2012-12-04T16:52:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/\"},\"wordCount\":333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"keywords\":[\"Bridging Culture Worldwide\",\"Chemulpo to Songdo IBD book\",\"Don Southerton\",\"Donald G Southerton author\",\"Hyundai\",\"Kia Motors\",\"Korea consulting\",\"Korea market entry\",\"Samsung\"],\"articleSection\":[\"general\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/\",\"name\":\"Korea Facing: The Book\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-12-04T16:50:36+00:00\",\"dateModified\":\"2012-12-04T16:52:21+00:00\",\"description\":\"This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-facing-the-book\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Korea Facing: The Book\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Korea Facing: The Book","description":"This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/","og_locale":"en_US","og_type":"article","og_title":"Korea Facing: The Book","og_description":"This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2012-12-04T16:50:36+00:00","article_modified_time":"2012-12-04T16:52:21+00:00","author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"Korea Facing: The Book","datePublished":"2012-12-04T16:50:36+00:00","dateModified":"2012-12-04T16:52:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/"},"wordCount":333,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"keywords":["Bridging Culture Worldwide","Chemulpo to Songdo IBD book","Don Southerton","Donald G Southerton author","Hyundai","Kia Motors","Korea consulting","Korea market entry","Samsung"],"articleSection":["general"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/","name":"Korea Facing: The Book","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"datePublished":"2012-12-04T16:50:36+00:00","dateModified":"2012-12-04T16:52:21+00:00","description":"This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-facing-the-book\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Korea Facing: The Book"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=732"}],"version-history":[{"count":0,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/732\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}