{"id":648,"date":"2011-11-21T10:12:44","date_gmt":"2011-11-21T17:12:44","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=648"},"modified":"2012-05-05T04:57:48","modified_gmt":"2012-05-05T11:57:48","slug":"forbes-new-urbanism-songdo-to-belmar","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/forbes-new-urbanism-songdo-to-belmar\/","title":{"rendered":"Forbes&#8211;New Urbanism Songdo to Belmar"},"content":{"rendered":"<p><strong><strong>By Don Southerton, Songdo IBD CityTalk Editor,<\/strong><\/strong><\/p>\n<div id=\"yiv340676285yui_3_2_0_14_132139215450948\">My article in\u00a0<a title=\"New Urbanism\" href=\"http:\/\/www.forbes.com\/sites\/jaynejung\/2011\/11\/15\/new-urbanism-comparing-songdo-south-korea-to-belmar-usa\/\">Forbes<\/a>&#8230; \u00a0In a follow-up article, \u00a0I plan to look at expectations and reality, plus why Green cars have a role in new urbanism.<\/div>\n<div id=\"yiv340676285yui_3_2_0_14_132139215450948\">\n<h2>New Urbanism: Comparing Songdo,\u00a0South Korea\u00a0to\u00a0Belmar,\u00a0USA<\/h2>\n<\/div>\n<div id=\"yiv340676285yui_3_2_0_14_132139215450954\">\n<div id=\"yiv340676285attachment_663\">\n<p><a href=\"http:\/\/www.songdo.com\/songdo-international-business-district\/the-city\/master-plan.aspx\" rel=\"nofollow\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blogs-images.forbes.com\/jaynejung\/files\/2011\/11\/header_masterplan.jpg\" alt=\"\" width=\"735\" height=\"300\" \/><\/a><\/p>\n<div>Songdo,\u00a0South Korea\u00a0Master Plan<\/div>\n<\/div>\n<div><strong>Guest Post By Don Southerton<\/strong><\/div>\n<div>I\u2019m a baby boomer. I grew up in a small town of 6,000 in northeastern Pennsylvania\u2014a county seat surrounded by dairy farms. We walked to the elementary school, the neighborhood store for a loaf of bread and maybe a soda, and weekly shopping trips downtown\u20133 blocks from home. Most backyards displayed gardens with long rows of vegetables, some yards cultivated grape vines, raspberry bushes, or an apple tree. Seasonally, we ate tomatoes, cucumbers and green beans in the summer, then squash, sweet corn, and apples in the fall. Fresh eggs and milk came from local producers. People canned goods for the winter, and most home menus followed the seasons. Long before sustainability, environmentalism, and new urbanism, small town America was rooted in comparable notions.<\/div>\n<div><\/div>\n<div>&#8230;Jump forward a few decades; I now live in\u00a0<a href=\"http:\/\/www.belmarcolorado.com\/\" rel=\"nofollow\" target=\"_blank\">Belmar<\/a>, a new urbanism community on the outskirts of\u00a0Denver, Colorado. New urbanism represents a design movement that promotes walkable neighborhoods where residents live, work, dine, and shop. The communities embrace energy-efficient buildings, smart growth, transit-oriented development, sustainability, and quality of living.<\/div>\n<div><\/div>\n<div>&#8230;For Belmar, the developers converted a former 1960s era dying mall into a mixed-use community of 23 city blocks. The community incorporates\u00a0LEED\u2019s\u00a0green standards, along with solar farms on the roofs of parking structures, and outdoor street lighting that conforms to the International Dark-Sky Association and limits light pollution. Retail stores like Belmar\u2019s Target were built to meet LEED certification, while corporations including\u00a0<a href=\"http:\/\/www.integer.com\/\" rel=\"nofollow\" target=\"_blank\">The Integer Group<\/a>, an international advertising agency, embrace the community\u2019s sustainability and green policies.<\/div>\n<div><\/div>\n<div>What perhaps is most interesting is that my desire to live in Belmar was highly influenced by another high profile new urbanism project\u2014this one on the western coast of South Korea\u2014<a href=\"http:\/\/www.songdo.com\/\" rel=\"nofollow\" target=\"_blank\">Songdo International Business District (IBD)<\/a>, a joint venture of New York-based real estate developer Gale International and the engineering and construction arm of South Korea\u2019s steel producer\u00a0Pohang\u00a0Iron and Steel Company (POSCO). The urban development is a master planned mixed-use community that set out and conform to rigid international standards for design, sustainability, and, most importantly, an unparalleled quality of life.<\/div>\n<div><\/div>\n<div>&#8230;A model for new urbanism, the developer\u2019s vision for Songdo IBD went beyond Green, sustainability, and quality of life with western-style amenities to attract international visitors, residents, and business firms to South Korea. This in turn would pave the way for Koreans to interact more closely with foreigners, and create good jobs for the Korean people.<\/div>\n<div>In both cases the developers set out to transform and reshape communities. For Songdo IBD, the city-size project is built upon reclaimed land and mudflats. For Belmar, it was a\u00a0greyfield\u00a0transformation of an aged and dated mall. In both cases, we find extensive master planning, large scale construction, mixed-use development, cultural amenities, and a pedestrian and transit oriented lifestyle with less dependency on automobiles\u2014although I\u2019d like to see the Belmar add some clean energy LPG or electric recharging stations.<\/div>\n<div><\/div>\n<div>&#8230;.That said, living in Belmar my task at hand is now to look deeper into how closely the developers\u2019 goals and visions for the respective U.S and Korean communities manifests over time. I plan to share my cultural research in future writings. Meanwhile, frequent visits to South Korea and<a title=\"Forbes Woyke\" href=\"http:\/\/www.forbes.com\/2009\/09\/03\/korea-gale-meixi-technology-21-century-cities-09-songdo.html\" rel=\"nofollow\" target=\"_blank\">\u00a0Songdo IBD<\/a>, along with daily strolls through Belmar will provide first hand impressions of 21<sup>st<\/sup>\u00a0century new urbanism\u2014amid memories on my youth growing up in small town America.<\/div>\n<div><\/div>\n<div><em>Don Southerton is a consultant, marketing strategist, and researcher for top Korean-based corporations with global business, along with major western firms that have ventures in\u00a0Korea\u00a0and\u00a0Asia Pacific.<\/em><\/div>\n<div id=\"yiv340676285yui_3_2_0_14_1321392154509295\"><em>Southerton frequently comments in the media on topics including the Korean car market, Green technology, and global business. His work,\u00a0<\/em><em><a href=\"http:\/\/www.chemulpotosongdoibd.com\/\" rel=\"nofollow\" target=\"_blank\">Chemulpo to Songdo IBD, Korea\u2019s International Gateway<\/a><\/em><em>\u00a0was released in\u00a0August 2009\u00a0at the gala opening of the Songdo IBD and the\u00a0Incheon\u00a0Global Fair.<\/em><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Don Southerton, Songdo IBD CityTalk Editor, My article in\u00a0Forbes&#8230; \u00a0In a follow-up article, \u00a0I plan to look at expectations and reality, plus why Green cars have a role in<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[149,105,19,152,151,150,100,104],"class_list":["post-648","post","type-post","status-publish","format-standard","hentry","category-songdo-ibd-in-the-news","tag-belmar-colorado","tag-chemulpo-to-songdo-ibd-book","tag-don-southerton","tag-green-technology","tag-hyundai-motors-green","tag-kia-motors-green","tag-songdo-ibd-eco-friendly","tag-songdo-ibd-green-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forbes--New Urbanism Songdo to Belmar<\/title>\n<meta name=\"description\" content=\"Forbes looks at new urbanism in Korea and Colorado.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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