{"id":1789,"date":"2020-07-14T10:11:16","date_gmt":"2020-07-14T16:11:16","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=1789"},"modified":"2020-07-14T10:11:19","modified_gmt":"2020-07-14T16:11:19","slug":"the-worldly-marketing-podcast-weathering-covid-19","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-worldly-marketing-podcast-weathering-covid-19\/","title":{"rendered":"The Worldly Marketing Podcast: Weathering COVID-19"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of  The Worldly Marketing Podcast, <a href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/uncategorized\/don-southerton-is-highlighted-in-the-months-global-success-newsletter-from-frankfurt-germany\/\">Don Southerton<\/a> was first featured on episode\u00a0<a href=\"https:\/\/verbaccino.com\/podcasts\/twm-057-western-brands-can-succeed-south-korea-w-don-southerton\/\">#057\u00a0<\/a>of this podcast. As the Founder &amp; CEO at Bridging Culture Worldwide, he helps Korea-facing business by assisting companies in their market entry strategy into South Korea, and by helping Korean brands expand into North America and internationally.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this Worldly Marketing Podcast interview, Don talks about how South Korea\u2019s economy is weathering the COVID-19 pandemic, how he\u2019s seeing interesting shifts in traditional Korean corporate culture, and what those changes mean for Western companies looking to do business there.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/verbaccino.com\/podcasts\/twm-189-how-to-do-business-in-south-korea-in-the-covid-19-era-and-beyond-w-don-southerton\/\">Podcast Link<\/a><a href=\"#\">\u00a0<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-HJeVsas2Suc\/Xw3RRTo_1QI\/AAAAAAAACw8\/EsEbIep3InsjC_Mk8JpxjV2DguQNYZ6KACLcBGAsYHQ\/s640\/Podcast%2BDon%2BSoutherton.jpg\" alt=\"the worldly marketing podcast\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"#\"><\/a><br>With nearly four decades of experience, Don is recognized as the definitive authority on South Korean business consulting and Korean corporate culture. In fact, he is known in business circles as \u201cThe Korea Whisperer\u201d.\u00a0\u00a0His clients have included Fortune 500 companies, top Korean groups, leading international law firms, and elite consultancies. He has worked with a variety of industries, including automotive, golf, quick-service restaurant sectors, New Urbanism, and green technology.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, in late 2019, Don became the\u00a0Global Head of Corporate Communications\u00a0at\u00a0<strong>Hancom Group<\/strong>, which is\u00a0South Korea\u2019s leading ICT company. He now heads up the group\u2019s\u00a0global communications and PR, as well as its North American market entry.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don is also a regular contributor to online publications such as Branding in Asia on the topic of Korean business, and he is the author and co-author of several books, including Korea Perspective. His latest book is called Korea 2020, A Workplace in Transition.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To contact Don about his work in\u00a0supporting Korean global business.\u00a0Call\u00a0<a href=\"#\">310-866-3777<\/a>or\u00a0<a href=\"#\">donsoutherton@koreabcw.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of The Worldly Marketing Podcast, Don Southerton was first featured on episode\u00a0#057\u00a0of this podcast. As the Founder &amp; CEO at Bridging Culture Worldwide, he helps Korea-facing business<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221],"tags":[19],"class_list":["post-1789","post","type-post","status-publish","format-standard","hentry","category-global-business","tag-don-southerton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Worldly Marketing Podcast: Weathering COVID-19 - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/the-worldly-marketing-podcast-weathering-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Worldly Marketing Podcast: Weathering COVID-19 - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"In this episode of The Worldly Marketing Podcast, Don Southerton was first featured on episode\u00a0#057\u00a0of this podcast. 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