{"id":1768,"date":"2020-05-12T06:39:26","date_gmt":"2020-05-12T12:39:26","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=1768"},"modified":"2020-05-12T06:39:28","modified_gmt":"2020-05-12T12:39:28","slug":"smart-work-and-covid-19-transforming-the-workplace","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/smart-work-and-covid-19-transforming-the-workplace\/","title":{"rendered":"Smart Work and COVID-19 Transforming the Workplace"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn-images-1.medium.com\/max\/1600\/0*Lh7zwpe0hT63B1Qg.png\" alt=\"smart work\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">My most recent article in <a href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/global-business\/everything-korea-july-19-episode-branding-asia\/\">Branding in Asia<\/a> on Smart work.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-branding-in-asia-magazine\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.brandinginasia.com\/smart-work-and-covid-19-transforming-the-workplace-in-south-korea\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>South Korea: Smart Work and COVID-19 Transforming the Workplace<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>By Don Southerton<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the COVID-19 New Normal from video chat platforms to office productivity and cloud-based software, the shift to working remotely is now seen as a convenient alternative to in-person communication, the office and commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we will look at how Koreans post-COVID-19 may come to accept remote working (also referred to in Korea as \u201csmart work\u201d), as an option to the traditional on-site model. In February and March government agencies and companies across South Korea opted to keep workers home in what can be seen as a mass experiment with the remote work system\u200a\u2014\u200athe intent to flatten the spread of COVID-19. As the threat passed, and methods to control the spread of the virus proved effective, companies soon called for their homebound teams return to their offices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a nation with little experience with teams working remotely, responses are mixed\u200a\u2014\u200asome now strong advocates perceiving themselves more productive and efficient, while others feel working from home meant longer hours tied to technology and little boundaries between work and personal time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the post-coronavirus shift back to the office, the pros and cons of work-from-home will be subject to scrutiny and comparison with the day to day work culture still heavily rooted in on-site interaction and interpersonal contact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One issue that did not hamper work from home was Korea\u2019s Internet infrastructure robustness even as the demand for telecommuting solutions rapidly increased.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike underdeveloped countries, Korea was not limited by a lack of state-of-the-art technology. A number of Korean and multinational information technology companies were able to provide top-notch smart work services, with many large firms like the Hyundai Motor Group having long had their own internal communications systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">More so, Korean domestic ICTs like the Hancom Group have since the 1990s offered a suite of office productivity software platforms. Originally developed for the home Korean market in their indigenous language Hangul, the software now has English as well as other language options. Plus, as an attractive alternative to Microsoft 365, Hancom offers several Cloud-based products, including Hancom Space and Hancom DocsConverter. [Source:&nbsp;<a href=\"https:\/\/office.hancom.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/office.hancom.com<\/a>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not Alone<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Korea tech brands like Naver, too, saw considerable demand. The tech giant which offers Line Works, a popular telecommuting software, witnessed a huge spike in usage during the peak of Korea\u2019s COVID-19 outbreak. The company added that its video conference calls technology saw a sevenfold increase during the same period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Big Question<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As most of Korea has returned to working on-site, the big question remains open as to whether working remotely and adopting \u201csmart work\u201d systems will become an option and part of the new normal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I noted in my book&nbsp;<em>Korea 2020, A Workplace in Transition<\/em>&nbsp;that was released earlier this year, there has been a considerable effort to offer a flexible working environment. Many of Korea\u2019s top Groups have transitioned their corporate policy for rigid older norms to open dress codes, flexible work hours, and are adopting a more horizontal and creative work culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Increasingly, Korean companies, particularly those dedicated to technology and mobility have sought to become adaptive and agile global players. Adding to this, we are finding that the strong hierarchical corporate culture is being challenged by the growing number of millennials. It is no surprise that some millennials are leaving their corporate jobs to pursue freelance work and are very open to working remotely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, even as Korea\u2019s workplace culture has progressed, we are seeing push back on working remotely\u200a\u2014\u200asome executives still prefer their teams to work on-site and are expressing concerns about employees\u2019 work ethic and output.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On an encouraging note, South Korea\u2019s leading game and online service provider NHN Corp. just announced it has decided to take its remote work experiment further by making Wednesdays their official \u201cwork remote day&nbsp;.\u201d The move comes after overwhelmingly positive feedback from NHN and their affiliates\u2019 employees. [Source:&nbsp;<a href=\"https:\/\/pulsenews.co.kr\/view.php?sc=30800018&amp;year=2020&amp;no=471263\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/pulsenews.co.kr\/view.php?sc=30800018&amp;year=2020&amp;no=471263<\/a>&nbsp;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Second Look<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perhaps Korean companies should take a second look into creating a smart working environment. Accepting remote work systems that have been embraced in the West will depend greatly on whether companies and society are willing to bring such corporate and cultural changes.. Businesses can improve ROI and save on overhead and rental costs for their offices. Workers, for their part, can reduce their hours\u2019 long commutes and experience increased productivity, as well as foster a better life-work balance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The COVID-19 outbreak has changed the way people work and their perceptions about work. The virus crisis could provide an opportunity for Korean companies to re-visit and re-evaluate the benefits of smart work approaches to the workplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My most recent article in Branding in Asia on Smart work. South Korea: Smart Work and COVID-19 Transforming the Workplace By Don Southerton With the COVID-19 New Normal from video<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[214],"tags":[275,280,279,283],"class_list":["post-1768","post","type-post","status-publish","format-standard","hentry","category-news","tag-coronavirus","tag-covid-19","tag-remote-office","tag-woriking-remote"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Smart Work and COVID-19 Transforming the Workplace - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/smart-work-and-covid-19-transforming-the-workplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart Work and COVID-19 Transforming the Workplace - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"My most recent article in Branding in Asia on Smart work. 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