{"id":1593,"date":"2018-11-25T06:25:42","date_gmt":"2018-11-25T13:25:42","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=1593"},"modified":"2018-11-25T06:25:42","modified_gmt":"2018-11-25T13:25:42","slug":"branding-return-to-wonder","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/branding-return-to-wonder\/","title":{"rendered":"Branding–Return to Wonder"},"content":{"rendered":"

It\u2019s said, branding is \u201cwho you are,\u201d and marketing is \u201chow you build awareness.\u201d Branding is your strategy, while I\u2019m told marketing is more tactical. Or put another way, marketing refers to the tools to deliver the message of your brand.<\/p>\n

I\u2019m not a brand or marketing expert, although I mentor many<\/a>\u2026 I have also served as an advisor to some of the top branding and marketing agencies\u2026 I do observe Culture, and it\u2019s obvious there are great brands and ones that struggle\u2026.<\/p>\n

One brand that shines is the re-boot of FAO Schwarz. With their acquisition from Toys R Us in 2016 by The ThreeSixty Group, a product development and distribution company, their team has turned out to be masters at branding.<\/p>\n

They have a clear vision of the brand from\u00a0sharing an experience that brings out a child-like wonder in people of all ages with surprise and delight, to smart\u00a0business savvy where folks want to leave with a souvenir and that souvenir is a FAO Schwarz toy.<\/p>\n

\"Branding\"<\/div>\n

Love their tagline, too. Return to Wonder.<\/em> This so matches the brand\u2019s reboot and the new store opening last week in NYC\u2014the iconic brand now has an equally iconic new home at 30 Rockefeller Plaza.<\/p>\n

Having the honor to attend the grand opening, I like many are glad FAO Schwarz, the world\u2019s most famous toy store, is back in New York\u2014and well branded, too. (On a side note reports are that the lines stretch around the block at 30 Rock with up to 40-minute waits just to get into the store packed with shoppers.)<\/p>\n

www.bridgingculture.com<\/a><\/p>\n

###<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s said, branding is \u201cwho you are,\u201d and marketing is \u201chow you build awareness.\u201d Branding is your strategy, while I\u2019m told marketing is more tactical. 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