{"id":157363,"date":"2026-07-25T09:24:59","date_gmt":"2026-07-25T15:24:59","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=157363"},"modified":"2026-07-25T09:25:19","modified_gmt":"2026-07-25T15:25:19","slug":"hyundai-and-kia-motors-the-early-years-and-product-development","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/hyundai-and-kia-motors-the-early-years-and-product-development\/","title":{"rendered":"Hyundai and Kia Motors: The Early Years and Product Development"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1024x538.jpg\" alt=\"Hyundai and Kia Motors: The Early Years and Product Development\" class=\"wp-image-157364\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1024x538.jpg 1024w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-300x158.jpg 300w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-768x403.jpg 768w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Korea-US-Global Briefing<\/strong><br><strong>Saturday July 25, 2026\u200b<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/bridgingculture.com\/wp-content\/uploads\/2026\/07\/2026-07-25_Korea_Global_Review_v2.mp3&amp;source=gmail&amp;ust=1785071017116000&amp;sa=E\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the audio version<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cadence: Briefing Mon-Fri, Sunday Week in Review, plus special updates most Saturdays.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am in the process of updating after nearly 15 years. The book examines the origin of not only Hyundai and Kia, but Korean industry. Look for future updates on its release in Kindle and paperback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From 2012,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Author Don Southerton Announces&nbsp;<em>Hyundai and Kia Motors: The Early Years and Product Development<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Author Don Southerton has announced the release of a new publication&nbsp;<em>Hyundai and Kia Motors: The Early Years and Product Development<\/em>. The Book provides deep insights into the rise of the South Korean car industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Southerton&#8217;s latest writing weaves first-hand accounts of the challenges experienced by Korean management during the first years of Korean car production with the development of specific models, such as Kia&#8217;s Brisa, Pride, Sephia, Sportage and Rio plus Hyundai&#8217;s Pony, Excel, and Santa Fe<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Southerton notes, \u201cToday we are witnessing a remarkable transformation in Hyundai and Kia brand image and sales are at record pace. This accomplishment was decades in the making.&nbsp;<em>Hyundai and Kia Motors: The Early Years and Product Development<\/em>&nbsp;shares the story behind this success.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1-1024x538.jpg\" alt=\"Hyundai and Kia Motors: The Early Years and Product Development\" class=\"wp-image-157365\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1-1024x538.jpg 1024w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1-300x158.jpg 300w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1-768x403.jpg 768w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Korea-US-Global BriefingSaturday July 25, 2026\u200b &nbsp;Listen to the audio version Cadence: Briefing Mon-Fri, Sunday Week in Review, plus special updates most Saturdays. I am in the process of updating after<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[222],"tags":[108,19,169,170,165,161],"class_list":["post-157363","post","type-post","status-publish","format-standard","hentry","category-korean-business-culture","tag-bridging-culture-worldwide","tag-don-southerton","tag-hyundai","tag-kia-motors","tag-kia-motors-history","tag-korea-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hyundai and Kia Motors: The Early Years and Product Development - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/hyundai-and-kia-motors-the-early-years-and-product-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hyundai and Kia Motors: The Early Years and Product Development - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"Korea-US-Global BriefingSaturday July 25, 2026\u200b &nbsp;Listen to the audio version Cadence: Briefing Mon-Fri, Sunday Week in Review, plus special updates most Saturdays. I am in the process of updating after\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/hyundai-and-kia-motors-the-early-years-and-product-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-25T15:24:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-25T15:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/07\/korea-us-global.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"Hyundai and Kia Motors: The Early Years and Product Development\",\"datePublished\":\"2026-07-25T15:24:59+00:00\",\"dateModified\":\"2026-07-25T15:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/\"},\"wordCount\":208,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/korea-us-global-1024x538.jpg\",\"keywords\":[\"Bridging Culture Worldwide\",\"Don Southerton\",\"Hyundai\",\"Kia Motors\",\"Kia Motors history\",\"Korea consulting\"],\"articleSection\":[\"Korean Business Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/hyundai-and-kia-motors-the-early-years-and-product-development\\\/\",\"name\":\"Hyundai and Kia Motors: The Early Years and Product Development - 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