{"id":157272,"date":"2026-06-24T09:29:51","date_gmt":"2026-06-24T15:29:51","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=157272"},"modified":"2026-06-24T09:29:52","modified_gmt":"2026-06-24T15:29:52","slug":"korea-us-trade-investment-intelligence-briefing-2","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/","title":{"rendered":"Korea-US Trade &#038; Investment Intelligence Briefing\u200b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Wednesday, June 24, 2026<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"367\" src=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png\" alt=\"Korea-US Trade &amp; Investment Intelligence Briefing\n\nWednesday, June 24, 2026\n\" class=\"wp-image-157273\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png 653w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1-300x169.png 300w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>\u00a0<a href=\"https:\/\/www.google.com\/url?q=https:\/\/bridgingculture.com\/wp-content\/uploads\/2026\/06\/2026-06-24_Daily_Briefing.mp3&amp;source=gmail&amp;ust=1782393346753000&amp;sa=E\" target=\"_blank\" rel=\"noreferrer noopener\">Listen to the audio version<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Headline:<\/strong>&nbsp;Korean won closes above 1,540 per dollar, even as the KOSPI surges 3.4 percent on AI chip strength.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Top Story<\/strong>: The won settled at 1,541.8 per dollar, its weakest close since March 2009, on a third straight session of dollar strength and Fed rate-hike expectations. The slide cuts both ways for Korea Inc.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the plus side, a weaker won inflates the local-currency value of dollar revenue, padding margins for exporters like Hyundai, Kia, Samsung, and SK Hynix that bill US buyers in dollars, and it partly offsets the bite of US tariffs by making Korean goods cheaper abroad.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the minus side, Korea imports nearly all of its energy and much of its raw materials in dollars, so input costs and imported inflation climb just as firms carrying dollar-denominated debt face heavier service costs.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Net read: a tailwind for the export P&amp;L, a headwind for importers and balance sheets, and a flashing signal on capital flows worth watching.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Sector Watch<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Semiconductors: SK Hynix has overtaken Samsung as Korea&#8217;s most valuable company on HBM\/AI demand, with shares up more than 340 percent this year. The KOSPI jumped 3.4 percent Wednesday on the chip rally.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automotive: a weaker won lifts Hyundai\/Kia US margins.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hanwha: A Senate Armed Services Committee defense bill (approved June 11) could let the US Navy procure up to two bulk fuel and two strategic sealift vessels from foreign shipyards, a potential opening for Hanwha Philly Shipyard.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separately, Hanwha Aerospace became Korea&#8217;s first defense firm to win an S&amp;P credit rating, A- stable, on June 22.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>BCW Take<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>A low won plus record AI-chip valuations is a split-screen Korea: pick your exposure deliberately, because the currency tailwind for exporters and the cost headwind for importers are now both real and widening.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>New:<\/strong>&nbsp;<em>The Hyundai Way<\/em>&nbsp;is now available in Kindle, paperback, and hardcover.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inside the culture, leadership, and strategy that built a global automaker, the work-funneling model, the chaebol timeline, and the five transformation vectors reshaping Hyundai&#8217;s next decade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/BCW_Banner_HyundaiWay-6-1024x576.jpeg\" alt=\"New: The Hyundai Way is now available in Kindle, paperback, and hardcover.\n\nInside the culture, leadership, and strategy that built a global automaker, the work-funneling model, the chaebol timeline, and the five transformation vectors reshaping Hyundai's next decade.\n\n\n\n\n\" class=\"wp-image-157274\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/BCW_Banner_HyundaiWay-6-1024x576.jpeg 1024w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/BCW_Banner_HyundaiWay-6-300x169.jpeg 300w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/BCW_Banner_HyundaiWay-6-768x432.jpeg 768w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/BCW_Banner_HyundaiWay-6.jpeg 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Order on Amazon:&nbsp;<a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.amazon.com\/dp\/B0GRPDFVNF&amp;source=gmail&amp;ust=1782393346753000&amp;sa=E\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.amazon.com\/dp\/B0GRPDFVNF\u200b<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your team is weighing Korea exposure this year, this is the lens I bring to client work. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reply if you&#8217;d like to talk.  DM  3100-866-3777<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Join our LinkedIn Newsletter<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay in the loop on Korea-US business. Get the briefing and more, free.                 <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/newsletters\/korea-facing-2024-7016052268013678592\/&amp;source=gmail&amp;ust=1782393346753000&amp;sa=E\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, June 24, 2026 \u00a0Listen to the audio version Headline:&nbsp;Korean won closes above 1,540 per dollar, even as the KOSPI surges 3.4 percent on AI chip strength. Top Story: The<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[222],"tags":[108,19,163,172,169,161,168,177,8],"class_list":["post-157272","post","type-post","status-publish","format-standard","hentry","category-korean-business-culture","tag-bridging-culture-worldwide","tag-don-southerton","tag-donald-g-southerton","tag-donald-g-southerton-author","tag-hyundai","tag-korea-consulting","tag-korea-facing","tag-korea-market-entry","tag-songdo-ibd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Korea-US Trade &amp; Investment Intelligence Briefing\u200b - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Korea-US Trade &amp; Investment Intelligence Briefing\u200b - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"Wednesday, June 24, 2026 \u00a0Listen to the audio version Headline:&nbsp;Korean won closes above 1,540 per dollar, even as the KOSPI surges 3.4 percent on AI chip strength. Top Story: The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-24T15:29:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-24T15:29:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"653\" \/>\n\t<meta property=\"og:image:height\" content=\"367\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"Korea-US Trade &#038; Investment Intelligence Briefing\u200b\",\"datePublished\":\"2026-06-24T15:29:51+00:00\",\"dateModified\":\"2026-06-24T15:29:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/\"},\"wordCount\":405,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1755710922778-1.png\",\"keywords\":[\"Bridging Culture Worldwide\",\"Don Southerton\",\"Donald G Southerton\",\"Donald G Southerton author\",\"Hyundai\",\"Korea consulting\",\"Korea Facing\",\"Korea market entry\",\"Songdo IBD\"],\"articleSection\":[\"Korean Business Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/\",\"name\":\"Korea-US Trade & Investment Intelligence Briefing\u200b - Bridging Culture Worldwide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1755710922778-1.png\",\"datePublished\":\"2026-06-24T15:29:51+00:00\",\"dateModified\":\"2026-06-24T15:29:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1755710922778-1.png\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/1755710922778-1.png\",\"width\":653,\"height\":367},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/korea-us-trade-investment-intelligence-briefing-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Korea-US Trade &#038; Investment Intelligence Briefing\u200b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Korea-US Trade & Investment Intelligence Briefing\u200b - Bridging Culture Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/","og_locale":"en_US","og_type":"article","og_title":"Korea-US Trade & Investment Intelligence Briefing\u200b - Bridging Culture Worldwide","og_description":"Wednesday, June 24, 2026 \u00a0Listen to the audio version Headline:&nbsp;Korean won closes above 1,540 per dollar, even as the KOSPI surges 3.4 percent on AI chip strength. Top Story: The","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2026-06-24T15:29:51+00:00","article_modified_time":"2026-06-24T15:29:52+00:00","og_image":[{"width":653,"height":367,"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png","type":"image\/png"}],"author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"Korea-US Trade &#038; Investment Intelligence Briefing\u200b","datePublished":"2026-06-24T15:29:51+00:00","dateModified":"2026-06-24T15:29:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/"},"wordCount":405,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png","keywords":["Bridging Culture Worldwide","Don Southerton","Donald G Southerton","Donald G Southerton author","Hyundai","Korea consulting","Korea Facing","Korea market entry","Songdo IBD"],"articleSection":["Korean Business Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/","name":"Korea-US Trade & Investment Intelligence Briefing\u200b - Bridging Culture Worldwide","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#primaryimage"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png","datePublished":"2026-06-24T15:29:51+00:00","dateModified":"2026-06-24T15:29:52+00:00","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#primaryimage","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2026\/06\/1755710922778-1.png","width":653,"height":367},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/korea-us-trade-investment-intelligence-briefing-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Korea-US Trade &#038; Investment Intelligence Briefing\u200b"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=157272"}],"version-history":[{"count":1,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157272\/revisions"}],"predecessor-version":[{"id":157275,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157272\/revisions\/157275"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=157272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=157272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=157272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}