{"id":1572,"date":"2018-08-12T11:50:31","date_gmt":"2018-08-12T18:50:31","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=1572"},"modified":"2018-08-12T11:50:31","modified_gmt":"2018-08-12T18:50:31","slug":"willingness-to-change","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/willingness-to-change\/","title":{"rendered":"Willingness to Change"},"content":{"rendered":"<p>The Culture Puzzle Part 1 and a willingness to change.<\/p>\n<div id=\"attachment_917\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.songdoibdcitytalk.com\/blog\/general\/korea-101-on-line-launched\/attachment\/tks\/\" rel=\"attachment wp-att-917\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-917\" class=\"size-medium wp-image-917\" src=\"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2015\/04\/TKS-300x245.jpg\" alt=\"willingness to change\" width=\"300\" height=\"245\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2015\/04\/TKS-300x245.jpg 300w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2015\/04\/TKS.jpg 396w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-917\" class=\"wp-caption-text\">Noted Korea expert Don Southerton<\/p><\/div>\n<p>When a western company enters an overseas\u2019 market such as Korea,\u00a0gaps in understanding commonly surface.\u00a0\u00a0Most often the western brand and their team bring new ideas and an approach to the market.<\/p>\n<p>This is nothing new. \u00a0In fact, many of today\u2019s success stories result from looking outside the box.<\/p>\n<p>For example, when Starbucks entered Korea, they encouraged customers to sit and enjoy their drink\u2026 as well as converse with a friend, read a book, surf the web or catch up on homework.<\/p>\n<p>Prior, the Korean model was for a\u00a0quick turnover &#8212; customers in and out the door.\u00a0\u00a0This \u201cstay\u201d took some time to convince both the local Korean business partner and the customer.\u00a0\u00a0Today it is the norm and only limited by seating availability.<\/p>\n<p>Still, when companies\u00a0change\u00a0hands,\u00a0merger or\u00a0are\u00a0introduced\u00a0to international\u00a0markets, it brings in new or different procedures.<\/p>\n<p>In my experience,\u00a0it is\u00a0not unusual for Korean teams to pushback\u2014 as most companies might with market entry until they gain insights.<\/p>\n<p>To some extent, local norms, regulations, and laws may dictate how the western brand must adapt and localize.\u00a0That said, \u00a0most often with the pushback comes\u00a0discussions beginning with the phrase, &#8220;But, in Korea,\u2026&#8221;<\/p>\n<p>Here we can find\u00a0rigid thinking and risk avoidance overshadowing the openness to change. More so, western teams can\u00a0feel that\u00a0without fully embracing their\u00a0brand\u00a0or service\u2019s nuances and business model,\u00a0chances of success in the new market\u00a0are reduced and may not\u00a0even succeed.<\/p>\n<p><strong>Now the tricky part\u2026<\/strong><\/p>\n<p>All said when to localize and adapt to the local tastes, preferences, and trends versus\u00a0when to hold to the western model requires cultural\u00a0finesse, an open mind and critical thinking. \u00a0This needs to unfold over time.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>In Part 2 of the\u00a0Culture Puzzle,<\/strong>\u00a0I\u2019ll look at Korean companies and their brands&#8217; openness to adapt and localize in their\u00a0overseas operations\u00a0outside\u00a0Korea.&#8211; and a willingness to change?<\/p>\n<p>&nbsp;<\/p>\n<p>More to come\u2026<\/p>\n<p><a href=\"https:\/\/www.bridgingculture.com\">https:\/\/www.bridgingculture.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>##<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Culture Puzzle Part 1 and a willingness to change. When a western company enters an overseas\u2019 market such as Korea,\u00a0gaps in understanding commonly surface.\u00a0\u00a0Most often the western brand and<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221],"tags":[19,177],"class_list":["post-1572","post","type-post","status-publish","format-standard","hentry","category-global-business","tag-don-southerton","tag-korea-market-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Willingness to Change - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/willingness-to-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Willingness to Change - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"The Culture Puzzle Part 1 and a willingness to change. 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