{"id":157157,"date":"2026-05-16T16:47:43","date_gmt":"2026-05-16T22:47:43","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=157157"},"modified":"2026-05-16T16:52:39","modified_gmt":"2026-05-16T22:52:39","slug":"don-southerton-releases-hyundai-way-transformation","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/don-southerton-releases-hyundai-way-transformation\/","title":{"rendered":"Don Southerton Releases Hyundai Way: Transformation"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><\/h1>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.licdn.com\/dms\/image\/v2\/D5612AQGEH4W8GCPUog\/article-cover_image-shrink_720_1280\/B56Z4xI0erJcAQ-\/0\/1778940856919?e=1780531200&amp;v=beta&amp;t=W9S7DEnfSh55kTiy-9e83eIWpJuHK9dKnTz4opbkMFM\" alt=\"Don Southerton Releases Hyundai Way: Transformation\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Examining Hyundai Motor Group\u2019s Reinvention Under Chairman Euisun Chung<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GOLDEN, CO, May 16, 2026<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Friends and colleagues,<br><br>A quick note to share that my new book, Hyundai Way: Transformation, is live on Amazon Kindle.&nbsp; Print versions are forthcoming.&nbsp;<br><br>The book examines Hyundai Motor Group&#8217;s reinvention under Chairman Euisun Chung, with a close look at the chaebol work funneling strategy driving competitive advantage in EVs, autonomous vehicles, and hydrogen. For investors, partners, and operators tracking Korea Inc., this is the playbook to understand.<br><br>Available here:&nbsp;https:\/\/www.amazon.com\/dp\/B0GRPDFVNF<br><br>If you find it useful, an Amazon review goes a long way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">About the Author<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don Southerton is Founder and CEO of Bridging Culture Worldwide, with more than 30 years\u2019 experience advising on Korean Peninsula business, cross-border ventures, and international corporate practices. He is a recognized expert on Korean business culture, ownership and control structures, and the relationship between commercial entities and the Korean state. Author, advisor, and strategist to top Korea-based global corporations and major Western firms with Korean ventures. Frequently cited in The Economist, Bloomberg TV, BBC World News, The Wall Street Journal, Forbes, CNN, Yonhap, and Korea Times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Media Contact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/?tag=don-southerton-author\" type=\"post_tag\" id=\"250\">Don Southerton<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bridging Culture Worldwide<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1-310-866-3777<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">dsoutherton@bridgingculture.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.bridgingculture.com\">www.bridgingculture.com<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Examining Hyundai Motor Group\u2019s Reinvention Under Chairman Euisun Chung GOLDEN, CO, May 16, 2026&nbsp; Friends and colleagues, A quick note to share that my new book, Hyundai Way: Transformation, is<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-157157","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don Southerton Releases Hyundai Way: Transformation - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/don-southerton-releases-hyundai-way-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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