{"id":157142,"date":"2026-04-18T11:30:04","date_gmt":"2026-04-18T17:30:04","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=157142"},"modified":"2026-04-18T11:37:30","modified_gmt":"2026-04-18T17:37:30","slug":"faa-samoa-the-samoan-way","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/","title":{"rendered":"fa&#8217;a Samoa: the Samoan Way"},"content":{"rendered":"\n<h3 class=\"wp-block-heading has-text-align-center\">Cultural Considerations for American Samoa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bridging Culture Worldwide (BCW) \/ American Samoa Economic Development Council (ASEDC)<\/em><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong> Strategic Intelligence Briefing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beneath the familiar American veneer of Ford F-150 pickups cruising the roads, fast-food drive-thrus, and ACE hardware stores lies a vibrant, millennia-old Polynesian society governed by&nbsp;<em>fa&#8217;a Samoa&#8211;&nbsp;<\/em>the Samoan Way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This ancient cultural framework, rooted in Pacific traditions and the deep history of Austronesian seafaring peoples, shapes every dimension of family, village, church, and community life in ways that can starkly contrast with the fast-paced expectations of Western or international business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Sacred Sea:&nbsp;<em>Moana<\/em>&nbsp;as Identity<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Central to&nbsp;<em>fa&#8217;a Samoa<\/em>&nbsp;is a profound reverence for the sea (<em>moana<\/em>&nbsp;or&nbsp;<em>vasa<\/em>). The ocean is not merely a resource, it is a sacred provider, an integral component of Samoan identity (<em>fa&#8217;asinomaga<\/em>), and a living presence connected to ancestral voyaging, sustenance, spiritual wellbeing, and traditional stewardship practices.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategic Context: Critical Minerals and Community Interests<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As American Samoa positions itself as a strategic U.S. offshore source of seabed critical minerals\u2014particularly through the development of its vast polymetallic nodule deposits estimated at up to 10 billion tons of high-grade ore containing nickel, cobalt, manganese, and copper; partners must navigate these cultural realities with care.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Initiatives led by the American Samoa Economic Development Council (ASEDC), align with U.S. goals to secure allied-nation supply chains for renewable energy and battery technologies. These efforts intersect directly with traditional ocean stewardship, where the sea sustains fishing livelihoods, cultural practices, and village economies.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Four Cultural Realities<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Extended Families<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Families (<em>\u02bbaiga<\/em>) extend far beyond the nuclear model, frequently encompassing three or more generations and fully integrating non-blood relatives through service, adoption, marriage, or loyalty.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the context of resource development, this dense web of mutual obligations means that project impacts, economic benefits, environmental concerns, or ocean-related investments, are viewed through a collective family lens. The health of the sea is inseparable from the health of the&nbsp;<em>\u02bbaiga<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Matai<\/em>&nbsp;Leadership and Representation<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Each extended family selects its own&nbsp;<em>matai&nbsp;<\/em>(chief) as leader and spokesperson. This titled individual represents the family in all external matters, including discussions involving coastal resources, traditional fishing grounds, and seabed mineral initiatives.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ceremonial Reinforcement of Social Bonds<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Major life events, clan marriages, funerals, and the bestowal of high chiefly titles, are marked by elaborate gatherings, feasting, and rituals that reaffirm alliances and reciprocal obligations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ocean resources carry symbolic and practical weight in these ceremonies, strengthening the community ties that govern how decisions about marine territory and development are ultimately made.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consensus-Based Decision-Making<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At the village and inter-family level, high-ranking chiefs engage in patient, often lengthy deliberations aimed at achieving broad consensus (<em>soalaupule<\/em>). This process values harmony, collective welfare, and peacekeeping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Partnership Success<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These practices, refined over thousands of years, reflect a worldview where relationships, social equilibrium, and respect for the sea take precedence over transactional speed. For international teams, accustomed to timelines driven by global battery supply chain demands, the emphasis on group involvement, indirect communication, and ocean stewardship can feel challenging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Those who adapt often discover that&nbsp;<em>fa&#8217;a Samoa<\/em>&nbsp;offers not just a different way of operating, but a richer, more sustainable foundation for partnership, one grounded in community resilience, long-term trust, and deep respect for the sea. That foundation can support American Samoa&#8217;s emergence as a responsible, strategically located contributor to the global critical minerals supply chain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the American Samoa Economic Development Council<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The American Samoa Economic Development Council (ASEDC) is dedicated to promoting sustainable economic growth in American Samoa through opportunities in seabed critical minerals, including processing, refining, and related industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.24-7pressrelease.com\/press-release\/533274\/bridging-culture-worldwide-expands-investor-advisory-work-to-support-american-samoa-economic-development-council\">https:\/\/www.24-7pressrelease.com\/press-release\/533274\/bridging-culture-worldwide-expands-investor-advisory-work-to-support-american-samoa-economic-development-council<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=156854\" type=\"post\" id=\"156854\"> Don Southerton<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cultural Considerations for American Samoa Bridging Culture Worldwide (BCW) \/ American Samoa Economic Development Council (ASEDC) Strategic Intelligence Briefing Beneath the familiar American veneer of Ford F-150 pickups cruising the<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221],"tags":[342,108,343,344,19],"class_list":["post-157142","post","type-post","status-publish","format-standard","hentry","category-global-business","tag-american-samoa","tag-bridging-culture-worldwide","tag-critical-minerals","tag-deep-sea-mining","tag-don-southerton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>fa&#039;a Samoa: the Samoan Way - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fa&#039;a Samoa: the Samoan Way - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"Cultural Considerations for American Samoa Bridging Culture Worldwide (BCW) \/ American Samoa Economic Development Council (ASEDC) Strategic Intelligence Briefing Beneath the familiar American veneer of Ford F-150 pickups cruising the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-18T17:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-18T17:37:30+00:00\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"fa&#8217;a Samoa: the Samoan Way\",\"datePublished\":\"2026-04-18T17:30:04+00:00\",\"dateModified\":\"2026-04-18T17:37:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/\"},\"wordCount\":631,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"keywords\":[\"american samoa\",\"Bridging Culture Worldwide\",\"critical minerals\",\"deep sea mining\",\"Don Southerton\"],\"articleSection\":[\"Global Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/\",\"name\":\"fa'a Samoa: the Samoan Way - Bridging Culture Worldwide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-04-18T17:30:04+00:00\",\"dateModified\":\"2026-04-18T17:37:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/faa-samoa-the-samoan-way\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"fa&#8217;a Samoa: the Samoan Way\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"fa'a Samoa: the Samoan Way - Bridging Culture Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/","og_locale":"en_US","og_type":"article","og_title":"fa'a Samoa: the Samoan Way - Bridging Culture Worldwide","og_description":"Cultural Considerations for American Samoa Bridging Culture Worldwide (BCW) \/ American Samoa Economic Development Council (ASEDC) Strategic Intelligence Briefing Beneath the familiar American veneer of Ford F-150 pickups cruising the","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2026-04-18T17:30:04+00:00","article_modified_time":"2026-04-18T17:37:30+00:00","author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"fa&#8217;a Samoa: the Samoan Way","datePublished":"2026-04-18T17:30:04+00:00","dateModified":"2026-04-18T17:37:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/"},"wordCount":631,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"keywords":["american samoa","Bridging Culture Worldwide","critical minerals","deep sea mining","Don Southerton"],"articleSection":["Global Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/","name":"fa'a Samoa: the Samoan Way - Bridging Culture Worldwide","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"datePublished":"2026-04-18T17:30:04+00:00","dateModified":"2026-04-18T17:37:30+00:00","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/faa-samoa-the-samoan-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"fa&#8217;a Samoa: the Samoan Way"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=157142"}],"version-history":[{"count":3,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157142\/revisions"}],"predecessor-version":[{"id":157145,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157142\/revisions\/157145"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=157142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=157142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=157142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}