{"id":157103,"date":"2026-01-17T10:34:06","date_gmt":"2026-01-17T17:34:06","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=157103"},"modified":"2026-01-17T10:46:40","modified_gmt":"2026-01-17T17:46:40","slug":"the-signature-paradox","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/","title":{"rendered":"The Signature\u00a0Paradox"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg\" alt=\"The Signature\u00a0Paradox\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Photo by&nbsp;<a href=\"https:\/\/unsplash.com\/@amstram?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Scott Graham<\/a>&nbsp;on&nbsp;<a href=\"https:\/\/unsplash.com\/photos\/man-writing-on-paper-OQMZwNd3ThU?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over my 20 years working with Korean companies, I&#8217;ve repeatedly encountered what I call &#8220;the signature paradox.&#8221; Korean partners are enthusiastic about a collaboration, have invested months building the relationship, and clearly see the mutual benefit. Yet when it comes time to sign even basic documents, NDAs, non-binding MOUs, letters of intent, they hesitate or simply don&#8217;t sign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This pattern perplexes Western companies. From their perspective, these preliminary agreements are routine steps that protect everyone and demonstrate good faith. They&#8217;re often caught off guard when Korean partners who seemed eager suddenly go quiet once paperwork arrives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I assume it&#8217;s risk avoidance, though the reluctance isn&#8217;t about the relationship or the project\u2019s commitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather, it reflects deeply ingrained attitudes about written agreements. In Korean business culture, signing any document\u2014even one explicitly labeled &#8220;non-binding&#8221;\u2014creates a sense of obligation and potential exposure that executives prefer to avoid until absolutely necessary. There&#8217;s an unspoken belief that once something is written and signed, it becomes leverage in future disputes, regardless of what the agreement actually says.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Western legal teams find this especially frustrating. In their framework, unsigned preliminary agreements create MORE risk, not less. The cultural disconnect runs deep: Americans reduce risk through documentation; Koreans often see documentation itself as the risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ve watched promising partnerships stall for months over reluctance to sign basic NDAs. I&#8217;ve seen Western executives question whether their Korean counterparts were genuinely serious about the collaboration. Meanwhile, the Korean side doesn&#8217;t understand why Americans won&#8217;t simply proceed on the basis of verbal understanding and trust in the relationship.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even after agreements are signed, getting Korean partners to return the signed copies can take weeks or months. Not to mention, Korean management is very hierarchical; working-level staff who negotiate the terms often lack the authority to sign, and securing approval from senior leadership adds layers of delay.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These issues often need to be formally addressed in quarterly Board of Directors meetings, elevating what Western companies view as routine administrative matters to executive-level agenda items.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge becomes how to continue building the relationship while still pressing for the agreements Western companies need. This requires patience, cultural translation in both directions, and often a staged approach where informal understandings gradually transition to written terms as trust deepens<strong>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Big take-away<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The hierarchical point explains \u201cwhy the delays happen,\u201d authority sits higher up the chain than Westerners expect.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo by&nbsp;Scott Graham&nbsp;on&nbsp;Unsplash Over my 20 years working with Korean companies, I&#8217;ve repeatedly encountered what I call &#8220;the signature paradox.&#8221; Korean partners are enthusiastic about a collaboration, have invested months<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[222,1],"tags":[108,19,161,168,171,177],"class_list":["post-157103","post","type-post","status-publish","format-standard","hentry","category-korean-business-culture","category-uncategorized","tag-bridging-culture-worldwide","tag-don-southerton","tag-korea-consulting","tag-korea-facing","tag-korea-facing-business","tag-korea-market-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Signature\u00a0Paradox - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Signature\u00a0Paradox - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"Photo by&nbsp;Scott Graham&nbsp;on&nbsp;Unsplash Over my 20 years working with Korean companies, I&#8217;ve repeatedly encountered what I call &#8220;the signature paradox.&#8221; Korean partners are enthusiastic about a collaboration, have invested months\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-17T17:34:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-17T17:46:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"The Signature\u00a0Paradox\",\"datePublished\":\"2026-01-17T17:34:06+00:00\",\"dateModified\":\"2026-01-17T17:46:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/\"},\"wordCount\":409,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg\",\"keywords\":[\"Bridging Culture Worldwide\",\"Don Southerton\",\"Korea consulting\",\"Korea Facing\",\"Korea facing business\",\"Korea market entry\"],\"articleSection\":[\"Korean Business Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/\",\"name\":\"The Signature\u00a0Paradox - Bridging Culture Worldwide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg\",\"datePublished\":\"2026-01-17T17:34:06+00:00\",\"dateModified\":\"2026-01-17T17:46:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#primaryimage\",\"url\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg\",\"contentUrl\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/the-signature-paradox\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Signature\u00a0Paradox\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Signature\u00a0Paradox - Bridging Culture Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/","og_locale":"en_US","og_type":"article","og_title":"The Signature\u00a0Paradox - Bridging Culture Worldwide","og_description":"Photo by&nbsp;Scott Graham&nbsp;on&nbsp;Unsplash Over my 20 years working with Korean companies, I&#8217;ve repeatedly encountered what I call &#8220;the signature paradox.&#8221; Korean partners are enthusiastic about a collaboration, have invested months","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2026-01-17T17:34:06+00:00","article_modified_time":"2026-01-17T17:46:40+00:00","og_image":[{"url":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg","type":"","width":"","height":""}],"author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"The Signature\u00a0Paradox","datePublished":"2026-01-17T17:34:06+00:00","dateModified":"2026-01-17T17:46:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/"},"wordCount":409,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#primaryimage"},"thumbnailUrl":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg","keywords":["Bridging Culture Worldwide","Don Southerton","Korea consulting","Korea Facing","Korea facing business","Korea market entry"],"articleSection":["Korean Business Culture"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/","name":"The Signature\u00a0Paradox - Bridging Culture Worldwide","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#primaryimage"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#primaryimage"},"thumbnailUrl":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg","datePublished":"2026-01-17T17:34:06+00:00","dateModified":"2026-01-17T17:46:40+00:00","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#primaryimage","url":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg","contentUrl":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*3vNA0xH2gtliX9ALF4VI0g.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-signature-paradox\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Signature\u00a0Paradox"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=157103"}],"version-history":[{"count":2,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157103\/revisions"}],"predecessor-version":[{"id":157105,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/157103\/revisions\/157105"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=157103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=157103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=157103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}