{"id":157089,"date":"2025-12-28T12:46:54","date_gmt":"2025-12-28T19:46:54","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=157089"},"modified":"2026-01-17T10:44:11","modified_gmt":"2026-01-17T17:44:11","slug":"ces-expectations-2026-from-ai-hype-to-ai-implementation","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/ces-expectations-2026-from-ai-hype-to-ai-implementation\/","title":{"rendered":"CES Expectations 2026&#8211; From AI Hype to AI Implementation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">By <a href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=156854\">Don Southerton<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I have shared, last year\u2019s CES was all about AI buzz and brand framing; for many, AI was an attention-grabber. Some brands were genuinely about AI, while many tagged AI onto their descriptions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See&nbsp;&nbsp;<a href=\"https:\/\/www.brandinginasia.com\/ces-2025-yes-it-was-all-about-ai\/\">https:\/\/www.brandinginasia.com\/ces-2025-yes-it-was-all-about-ai\/<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For decades, the Show has been about consumer goods, and it still is, although drones and robotics have captured my attention in recent years. I am curious about what this year holds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personally, I am interested in Hyundai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In particular, the Hyundai Motor Group plans to present its next-generation electric Atlas robot for the first time as a primary example of its AI robotics strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atlas is a humanoid robot developed by Boston Dynamics Inc., its robotics affiliate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/pulse.mk.co.kr\/news\/english\/11504851\">https:\/\/pulse.mk.co.kr\/news\/english\/11504851<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Main Shift: From AI Hype to AI Implementation<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Agentic AI&#8221; (autonomous systems that act independently) replaces buzzwords with a focus on real productivity gains, not just marketing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ll be looking for fewer flashy announcements and more working products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hyundai is blending its hierarchical innovation cultures with Boston Dynamics&#8217; agile US roots to accelerate commercialization in manufacturing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I plan real-time LinkedIn and X posts at the Hyundai&#8217;s Media Day (Jan 5, 1-1:45 PM PST)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the real CES story may not be Atlas the robot, but whether Hyundai can industrialize Silicon Valley robotics, in Hyundai fashion, may succeed where others stall.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Don Southerton<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Author of&nbsp;<em>Hyundai Way: Hyundai Speed<\/em>&nbsp;| Founder &amp; CEO,&nbsp;Bridging Culture Worldwide&nbsp;| Global Korean Business Strategist &amp; Media Contributor<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recognized for insights on Hyundai\u2019s corporate culture and Korean business execution, and frequently featured in global outlets including&nbsp;<em>WSJ, BBC, Bloomberg, Forbes, and Branding in&nbsp;Asia.&nbsp;<\/em>Known informally in the industry as the \u201cHyundai Whisperer,\u201d he frequently explores how Korean companies like Hyundai evolve from fast followers to innovation leaders.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Schedule a chat<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><a href=\"https:\/\/ablink.send.calendly.com\/ls\/click?upn=u001.-2FpFZHOmNsCfytAyhc9roxBB8Tiq6P-2Boqg6pQE7W2EyWxc31EtYe8U4-2FT-2FA5yLvtKuWzGDXALPeIlgquSVD72DtZOVNYhTMAN5DPhBabONRWJ-2BEr4bNTrrDTXGo1xv9J-2B-2FAfc9Z8rkfhmnJZAfoMkt0FUDkka6ZdX9d198Jmshn73f-2F5LLFGMbujW7Lp3kOF-2FQKUW-2FMxCsECHj9RV-2FfUKrwwKYyVjFbdeBJ5ZsZAPlffmh8bZ4M3fPmYaxZePehmmAJM-2BKOCo1x4AmGzvAqCaFw-3D-3D3QhS_v8L8xdcI7clqA5qd8MNM25Pw8DO5S9z92jcHUoHJNF2apGbrFt-2BkYv6CGSNRRjdYSAzp2xp2qxfU0n8drDPyCDOYHWq57A096wClOaPEZUhtdcUqfOlzX6gykGGoKjHXJcnRsoXIxErHiBr9RkKpvYsmYarZWN4uCvW8LNJQVOo0de3p7sH5Ol3N9HXJUFP0gR-2Fk3q5VvvriE8843yHo8UCA44-2FxUbFEqp-2FlT5o1j7mWjGI-2BEbi1WYcz-2BWusAqPKL7u6CE4Dl3T090xw33-2B-2F5Om19TTZRgPmwlkSmmjZTsOz4UXRID2W5m7Q5QYo7eAx1GP5ztoCJpZxuTHwu-2BB39WM-2BdxEhlefD6NFV1rG5MvFqLAEeNmFE-2BbIP2DIJ8OxW6AHdNAbQVfZuhEH2W4wwL6QPUhwa6vHS-2F0Qxpb1uvYbm-2F9HpEre5vp6L91HwfDFXxrhof-2Fj4DPmUYaQLefOgiuxrnTRxNARsqFmS3WOkfxDMVnDqC8v0Vwr5RRl1E-2BdR5-2Fg-2B2caNWEXOVncfOwXt87KTwGdygcwhV9P-2BOozu2DbPb2IMO67C1priQlterTvqtR2Zs4mpmXl0qZhOT6KiqXiv1qB39kl20LCi73-2BqAxEni6nMT7TRTWALZzsrabQoUw0XUBuhdvGQC40YnmMbI-2F9SzwlzSwnu38loi9j47b9YP6A0QLvIbC9N-2BgpMOunAPds2QH6hjlTKotusFc3gJksHcW8T5YZV-2Btg1Cv2XpblnwhSfUibvLWWKg3emlL4UJ3peYhGzr03K07C1DadS3w-3D-3D\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/calendly.com\/dsoutherton-bridgingculture<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Don Southerton As I have shared, last year\u2019s CES was all about AI buzz and brand framing; for many, AI was an attention-grabber. Some brands were genuinely about AI,<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[221],"tags":[108,19,248,161,177],"class_list":["post-157089","post","type-post","status-publish","format-standard","hentry","category-global-business","tag-bridging-culture-worldwide","tag-don-southerton","tag-hyundai-group","tag-korea-consulting","tag-korea-market-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CES Expectations 2026- From AI Hype to AI Implementation - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/ces-expectations-2026-from-ai-hype-to-ai-implementation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CES Expectations 2026- From AI Hype to AI Implementation - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"By Don Southerton As I have shared, last year\u2019s CES was all about AI buzz and brand framing; for many, AI was an attention-grabber. 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