{"id":1569,"date":"2018-08-05T14:57:32","date_gmt":"2018-08-05T21:57:32","guid":{"rendered":"http:\/\/www.songdoibdcitytalk.com\/blog\/?p=1569"},"modified":"2018-08-05T14:57:32","modified_gmt":"2018-08-05T21:57:32","slug":"the-face-of-the-company","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/the-face-of-the-company\/","title":{"rendered":"The Face of the Company"},"content":{"rendered":"<p>When working with teams and leadership globally the challenge is to how best embed a company&#8217;s values in new corporate C-levels to entry-level teams&#8211;as all represent the face of the company.<\/p>\n<p>As I have found in all my projects&#8230; when they bring in new American and western leadership, without a full immersion in their DNA&#8230;.the new team members may cognitively recognize the company culture&#8211; but frankly defer to their own past ways.<\/p>\n<p>For the auto industry if former Ford, Mazda, Toyota, GM or other brands&#8230;. in most cases I see them fall back on the former company norms and practices&#8230;.and not really embracing the new Culture unless strong mentoring takes place&#8230;.<\/p>\n<p>This goes the same for other business sectors. I see a few exceptions&#8230;<\/p>\n<div id=\"attachment_1289\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.songdoibdcitytalk.com\/blog\/korean-business-culture\/korean-business-training\/attachment\/11880576_10206420904094104_5178126772927928348_n\/\" rel=\"attachment wp-att-1289\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1289\" class=\"size-medium wp-image-1289\" src=\"http:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2018\/01\/11880576_10206420904094104_5178126772927928348_n-300x229.jpg\" alt=\"face of the company\" width=\"300\" height=\"229\" srcset=\"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2018\/01\/11880576_10206420904094104_5178126772927928348_n-300x229.jpg 300w, https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2018\/01\/11880576_10206420904094104_5178126772927928348_n.jpg 653w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1289\" class=\"wp-caption-text\">Author <a href=\"http:\/\/bridgingculture.com\">Don Southerton<\/a><\/p><\/div>\n<p>BTW in Korea, all the major <a href=\"http:\/\/www.songdoibdcitytalk.com\/blog\/general\/korea-herald-no-two-chaebol-are-alike\/\">Chaebol<\/a> have deep immersion into the respective corporate culture. These &#8220;boot camps&#8221;, most lasting for 4-6 weeks, cover all aspects of the firm&#8217;s operation.<\/p>\n<p>In addition to classroom learning, they embed the new employee in actual day to day operations. For example, this may include a week on the line in manufacturing, or on the floor in their retail operations, and time in a service center. I even know a Korean food brand that requires it&#8217;s new executives to work in their restaurants alongside a chef in food prep for a week.<\/p>\n<p>All said, hires regardless of rank and title are most often given a brief orientation then expected to jump into their new job. This is a reality.<\/p>\n<p>My recommendation as they are the face of the company the team also gets structured ongoing coaching and mentoring that shares the company&#8217;s Culture and DNA. This needs to be a priority&#8230; as it&#8217;s easy to push off with urgent business matters taking precedence&#8211;the Urgent overtaking the Important, the later contributing to long-term success, missions, and goals.<\/p>\n<p>Here as always&#8230;.<\/p>\n<p>Don<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When working with teams and leadership globally the challenge is to how best embed a company&#8217;s values in new corporate C-levels to entry-level teams&#8211;as all represent the face of the<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[213],"tags":[252,19],"class_list":["post-1569","post","type-post","status-publish","format-standard","hentry","category-commentary","tag-chaebol","tag-don-southerton"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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