{"id":156728,"date":"2024-03-25T09:22:56","date_gmt":"2024-03-25T15:22:56","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=156728"},"modified":"2024-03-25T09:38:06","modified_gmt":"2024-03-25T15:38:06","slug":"tip-of-the-iceberg","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/","title":{"rendered":"Tip of the Iceberg"},"content":{"rendered":"\n
\"Tip<\/figure>\n\n\n\n

I have been fortunate throughout my career<\/a> to receive extensive media coverage in both Korean and Western publications. I feel a major contributing factor is that as a consultant I cover and am engaged in Korean business.<\/p>\n\n\n\n

I have a lot to say, and many people seek out my perspective. In fact, in just the past 6 months, I\u2019ve contributed to Korea Times<\/a>, CNBC<\/a>, Branding in Asia<\/a>, Haps Magazine, and Sisajournal-e.com, not to mention releasing a new book and multiple press releases.<\/p>\n\n\n\n

Topics often vary \u2014 Hyundai, Startup Ecosystems, EV and Critical Minerals, Smart Cities, and insights into the ever-changing Korean business culture.<\/p>\n\n\n\n

So why \u201cTip of the Iceberg?\u201d
As a prolific writer, I enjoy sharing my perspective, but only a fraction of my insights are shared, like the tip of an iceberg.<\/p>\n\n\n\n

It\u2019s in my consulting work that I explore the difficulties that companies and teams encounter in greater detail. I have decades of experience providing solutions and workarounds.<\/p>\n\n\n\n

All said, for those who follow my commentaries and writings as well as acquaintances \u2014 Have a request for an article? \u2014 please let me know.
Have a question or opportunity\u2026 let\u2019s talk.<\/p>\n\n\n\n

Don<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I have been fortunate throughout my career to receive extensive media coverage in both Korean and Western publications. I feel a major contributing factor is that as a consultant I<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[108,19,161,177],"class_list":["post-156728","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-bridging-culture-worldwide","tag-don-southerton","tag-korea-consulting","tag-korea-market-entry"],"yoast_head":"\nTip of the Iceberg - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tip of the Iceberg - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"I have been fortunate throughout my career to receive extensive media coverage in both Korean and Western publications. I feel a major contributing factor is that as a consultant I\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T15:22:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-25T15:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"Tip of the Iceberg\",\"datePublished\":\"2024-03-25T15:22:56+00:00\",\"dateModified\":\"2024-03-25T15:38:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/\"},\"wordCount\":198,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg\",\"keywords\":[\"Bridging Culture Worldwide\",\"Don Southerton\",\"Korea consulting\",\"Korea market entry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/\",\"name\":\"Tip of the Iceberg - Bridging Culture Worldwide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg\",\"datePublished\":\"2024-03-25T15:22:56+00:00\",\"dateModified\":\"2024-03-25T15:38:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#primaryimage\",\"url\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg\",\"contentUrl\":\"https:\\\/\\\/miro.medium.com\\\/v2\\\/resize:fit:1400\\\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/tip-of-the-iceberg\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tip of the Iceberg\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tip of the Iceberg - Bridging Culture Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/","og_locale":"en_US","og_type":"article","og_title":"Tip of the Iceberg - Bridging Culture Worldwide","og_description":"I have been fortunate throughout my career to receive extensive media coverage in both Korean and Western publications. I feel a major contributing factor is that as a consultant I","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2024-03-25T15:22:56+00:00","article_modified_time":"2024-03-25T15:38:06+00:00","og_image":[{"url":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg","type":"","width":"","height":""}],"author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"Tip of the Iceberg","datePublished":"2024-03-25T15:22:56+00:00","dateModified":"2024-03-25T15:38:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/"},"wordCount":198,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#primaryimage"},"thumbnailUrl":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg","keywords":["Bridging Culture Worldwide","Don Southerton","Korea consulting","Korea market entry"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/","name":"Tip of the Iceberg - Bridging Culture Worldwide","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#primaryimage"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#primaryimage"},"thumbnailUrl":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg","datePublished":"2024-03-25T15:22:56+00:00","dateModified":"2024-03-25T15:38:06+00:00","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#primaryimage","url":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg","contentUrl":"https:\/\/miro.medium.com\/v2\/resize:fit:1400\/1*TsYOwHSupxFlKXlb4WFhDw.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/tip-of-the-iceberg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Tip of the Iceberg"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/156728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=156728"}],"version-history":[{"count":2,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/156728\/revisions"}],"predecessor-version":[{"id":156730,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/156728\/revisions\/156730"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=156728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=156728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=156728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}