{"id":156699,"date":"2023-11-02T09:02:14","date_gmt":"2023-11-02T15:02:14","guid":{"rendered":"https:\/\/www.songdoibdcitytalk.com\/blog\/?p=156699"},"modified":"2023-11-02T09:03:51","modified_gmt":"2023-11-02T15:03:51","slug":"rise-of-kia-part-2-brisa","status":"publish","type":"post","link":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/","title":{"rendered":"Rise of Kia: Part 2 Brisa"},"content":{"rendered":"\n

The\u00a0Hyundai Motor Group\u00a0<\/a>has posted some wonderful images of a 1970s Kia Brisa.<\/a> Last week in Part 1 of my \u201cRise of Kia\u201d I shared the launch of the Brisa. Part 2 provides some more details on its success.<\/p>\n\n\n\n

In the fall of 1974, the first Kia Brisa S-1000 four-door sedans rolled off the Sohari production line. ( A year earlier they had begun production of the Brisa pickup).<\/p>\n\n\n\n

Overall the Brisa sedan was a success with 75,987 sold between 1974 and 1981.<\/p>\n\n\n\n

In conjunction with the manufacturing of the Brisa sedan and Brisa pickup, Kia Motors also produced the vehicles’ 1-liter gas engines.<\/p>\n\n\n\n

While the competition sourced engines from their foreign partners, this marked the first Korean company to manufacture its engines. In the first year of production, 65 percent of the parts in the Brisa, including the engine, drive shaft, and clutch, were manufactured in Korea. This local sourcing was strongly encouraged by the Korean Government and the ratio of locally produced parts increased steadily over the years.<\/p>\n\n\n\n

Kia Motors would grow into Korea\u2019s second-largest carmaker and would experience both international success and its demise under the 1997 financial crash \u2014the latter leading to a \u201csecond chance\u201d under parent company Hyundai Motor.<\/p>\n\n\n\n

Source: Hyundai and Kia Motors The Early Years and Product Developmen<\/em><\/a>t  <\/em>Author <\/em>Don Southerton<\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a0Hyundai Motor Group\u00a0has posted some wonderful images of a 1970s Kia Brisa. Last week in Part 1 of my \u201cRise of Kia\u201d I shared the launch of the Brisa. Part<\/p>\n","protected":false},"author":2764,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[108,19,170,161],"class_list":["post-156699","post","type-post","status-publish","format-standard","hentry","category-education","tag-bridging-culture-worldwide","tag-don-southerton","tag-kia-motors","tag-korea-consulting"],"yoast_head":"\nRise of Kia: Part 2 Brisa - Bridging Culture Worldwide<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rise of Kia: Part 2 Brisa - Bridging Culture Worldwide\" \/>\n<meta property=\"og:description\" content=\"The\u00a0Hyundai Motor Group\u00a0has posted some wonderful images of a 1970s Kia Brisa. Last week in Part 1 of my \u201cRise of Kia\u201d I shared the launch of the Brisa. Part\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/\" \/>\n<meta property=\"og:site_name\" content=\"Bridging Culture Worldwide\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SongdoSmartCity\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-02T15:02:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-02T15:03:51+00:00\" \/>\n<meta name=\"author\" content=\"Don Southerton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:site\" content=\"@DonSoutherton\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Don Southerton\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/\"},\"author\":{\"name\":\"Don Southerton\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\"},\"headline\":\"Rise of Kia: Part 2 Brisa\",\"datePublished\":\"2023-11-02T15:02:14+00:00\",\"dateModified\":\"2023-11-02T15:03:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"keywords\":[\"Bridging Culture Worldwide\",\"Don Southerton\",\"Kia Motors\",\"Korea consulting\"],\"articleSection\":[\"Education\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/\",\"name\":\"Rise of Kia: Part 2 Brisa - Bridging Culture Worldwide\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\"},\"datePublished\":\"2023-11-02T15:02:14+00:00\",\"dateModified\":\"2023-11-02T15:03:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/rise-of-kia-part-2-brisa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rise of Kia: Part 2 Brisa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"name\":\"Songdo IBD -- City of the Future\",\"description\":\"Strategic Advisory for C-Suite Leaders Navigating Korean Business\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#organization\",\"name\":\"Bridging Culture Worldwide\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/BCW_logo.jpg\",\"width\":462,\"height\":239,\"caption\":\"Bridging Culture Worldwide\"},\"image\":{\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SongdoSmartCity\\\/\",\"https:\\\/\\\/x.com\\\/DonSoutherton\",\"https:\\\/\\\/www.instagram.com\\\/bcw_korea\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/donsoutherton\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ds19192\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/#\\\/schema\\\/person\\\/1e6efad9bc8ca7a14671ca3f66c14017\",\"name\":\"Don Southerton\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g\",\"caption\":\"Don Southerton\"},\"description\":\"People Culture Strategy aka The Hyundai Whisperer\",\"sameAs\":[\"https:\\\/\\\/wwww.bridgingculture.com\"],\"url\":\"https:\\\/\\\/www.songdoibdcitytalk.com\\\/blog\\\/author\\\/belmar\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rise of Kia: Part 2 Brisa - Bridging Culture Worldwide","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/","og_locale":"en_US","og_type":"article","og_title":"Rise of Kia: Part 2 Brisa - Bridging Culture Worldwide","og_description":"The\u00a0Hyundai Motor Group\u00a0has posted some wonderful images of a 1970s Kia Brisa. Last week in Part 1 of my \u201cRise of Kia\u201d I shared the launch of the Brisa. Part","og_url":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/","og_site_name":"Bridging Culture Worldwide","article_publisher":"https:\/\/www.facebook.com\/SongdoSmartCity\/","article_published_time":"2023-11-02T15:02:14+00:00","article_modified_time":"2023-11-02T15:03:51+00:00","author":"Don Southerton","twitter_card":"summary_large_image","twitter_creator":"@DonSoutherton","twitter_site":"@DonSoutherton","twitter_misc":{"Written by":"Don Southerton","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/#article","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/"},"author":{"name":"Don Southerton","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017"},"headline":"Rise of Kia: Part 2 Brisa","datePublished":"2023-11-02T15:02:14+00:00","dateModified":"2023-11-02T15:03:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/"},"wordCount":221,"commentCount":0,"publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"keywords":["Bridging Culture Worldwide","Don Southerton","Kia Motors","Korea consulting"],"articleSection":["Education"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/","name":"Rise of Kia: Part 2 Brisa - Bridging Culture Worldwide","isPartOf":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website"},"datePublished":"2023-11-02T15:02:14+00:00","dateModified":"2023-11-02T15:03:51+00:00","breadcrumb":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/rise-of-kia-part-2-brisa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.songdoibdcitytalk.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Rise of Kia: Part 2 Brisa"}]},{"@type":"WebSite","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#website","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","name":"Songdo IBD -- City of the Future","description":"Strategic Advisory for C-Suite Leaders Navigating Korean Business","publisher":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.songdoibdcitytalk.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#organization","name":"Bridging Culture Worldwide","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","contentUrl":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-content\/uploads\/2019\/04\/BCW_logo.jpg","width":462,"height":239,"caption":"Bridging Culture Worldwide"},"image":{"@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SongdoSmartCity\/","https:\/\/x.com\/DonSoutherton","https:\/\/www.instagram.com\/bcw_korea\/","https:\/\/www.linkedin.com\/in\/donsoutherton\/","https:\/\/www.youtube.com\/user\/ds19192"]},{"@type":"Person","@id":"https:\/\/www.songdoibdcitytalk.com\/blog\/#\/schema\/person\/1e6efad9bc8ca7a14671ca3f66c14017","name":"Don Southerton","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1d8d9db467395b8119c3cd8b39145cf571c1fc917103b31d5a9ac19f4da9d433?s=96&d=mm&r=g","caption":"Don Southerton"},"description":"People Culture Strategy aka The Hyundai Whisperer","sameAs":["https:\/\/wwww.bridgingculture.com"],"url":"https:\/\/www.songdoibdcitytalk.com\/blog\/author\/belmar\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/156699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/users\/2764"}],"replies":[{"embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/comments?post=156699"}],"version-history":[{"count":2,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/156699\/revisions"}],"predecessor-version":[{"id":156701,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/posts\/156699\/revisions\/156701"}],"wp:attachment":[{"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/media?parent=156699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/categories?post=156699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.songdoibdcitytalk.com\/blog\/wp-json\/wp\/v2\/tags?post=156699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}