Archive for Commentary

Grinergy CEO: The biggest obstacle in the electric vehicle era is the battery!

Grinergy CEO

Translated by Don Southerton


— Lithium-ion batteries perform poorly in cold weather. Lead-acid batteries are not environmentally friendly.
— alternative, lithium-titanium compound, minus 30 degrees, withstand fast charging,
— buses, ships, heavy-duty ‘multiplier’ market can coexist with lithium-ion

Grinergy CEO
Grinergy CEO Sungpang ( Scott) Bang Photo Park Hae-joo

“There are several problems with batteries used in today’s vehicles. Lead-acid batteries are safe, but they pollute the environment and are heavy. Lithium-ion batteries lose their performance significantly when the temperature drops. I think there are batteries that solve these problems. I think the era will come when the existing battery market and new batteries coexist.” Grinergy CEO Sungpang (Scott) Bang

This is a startup that began with the idea that battery technology is a key issue in the era of electric mobility. In Silicon Valley, Sungpang ( Scott) Bang (47, photo)who worked at Tesla, Apple, Byton, and Hyundai, etc., and Samsung Electronics’ former COO Byung-hoon Jeong, who co-founded Grinergy in 2017, are the main characters.

They witnessed early on that the automobile industry was slowly shifting from internal combustion engines to electric vehicles, but they realized that current battery technology could not match the tasks that internal combustion engines are doing.

For example, there are problems in that the existing batteries under perform the internal combustion engine in heavy trucks that require strong output or in areas where more than half of the year temperatures falls below -10 degrees Celsius except in the summer.

For this reason, for several years since its establishment in 2017 Grinergy has  developed a secondary battery using Lithium Titanium compound (LTO). Currently, 5 patents related to LTO batteries have been registered and 6 
applications have been filed. Grinergy co-CEO Bang met with reporters in San Jose, California, USA and said, “LTO batteries are lead-free, so they are more environmentally friendly and work at -30 degrees.”

The typical case use is in electric vehicles and low temperatures. This is because Lithium-ion batteries that power vehicles instead of internal combustion engines perform poorly in low temperatures.This lithium-ion battery operates normally at 10–50 degrees Celsius, and its efficiency drops significantly when the temperature is higher or lower.

More so, in order to upgrade energy sources from internal combustion engines to electricity for transportation means that cars, trucks, heavy equipment, railways, and yachts operating in cold regions have no choice but to look for other alternatives due to the limitations of the existing Lithium-ion batteries.

On the other hand, LTO batteries are resistant to temperature, so they can be  charged at -30 degrees Celsius. “We are conducting due diligence evaluations of batteries with a [Korean] military base through a defense venture project,” said CEO Bang. The goal is to prove how much Grinergy’s LTO battery can perform even in cold weather.

In addition, Grinergy is providing products for Korea’s outdoor smart signs. The current batteries powering the smart signs freeze in cold weather and do not work properly.

Grinergy is also paying attention to medium-to-large transportation such as buses, ships, trains, and heavy equipment, markets that are urgently required to be electrified due to the soot and the pollution problems that pose.

In the case of transportation, it is important to increase the mileage by compressing the size and weight of the battery, but it is also more important to increase the output of energy in a short time. CEO Bang said, “Grinergy’s batteries have better performance for these special industries.”

There is a growing possibility that LTO batteries will replace lead-acid batteries used for starting in existing vehicles. Lead-acid batteries are widely used in automobiles because they are very safe. Even electric vehicles such as Tesla contain lead-acid batteries and are used for starting.

Lead-acid batteries are widely used in automobiles because they are very safe. 
Even electric vehicles such as Tesla contain lead-acid batteries and are used for starting the vehicle.

However, since the recycling of lead-acid batteries is often done in underdeveloped countries — breaking down of the battery into its raw materials — it causes not only environmental pollution issues but also poses health problems. CEO Bang notes he saw the environmental pollution problem of recycling this lead acid battery and thought about how to solve it.

Of course, LTO batteries are not without their drawbacks. CEO Bang said, “LTO batteries have 10~15% less capacity to the same volume compared to general lithium batteries. In particular, he predicted that lithium-ion batteries and LTO batteries would coexist in the future. CEO Bang explained, “The global battery market is worth close to $1 trillion, but half of the battery market is lithium-ion and the rest is lead-acid batteries.” He added, “LTO batteries can be charged at -30 degrees Celsius, can be charged more than 10 times faster than lithium-ion, and are eco-friendly, so there is a good chance of winning.”

[Silicon Valley = Reporter Shin Hyeon-gyu / Reporter Lee Sang-deok]
[ⓒ Maeil Business & mk.co.kr,]

https://donsoutherton.medium.com/the-biggest-obstacle-in-the-electric-vehicle-era-is-the-battery-56e8a63210b7

Haps Magazine–Commentary: “I think it is going to be battery power”

battery power

Battery Power. Michael Malone one of America’s best-known technology writers has taken a shot at predicting game-changing technology that will fuel Silicon Valley’s next round of growth.

In July 2021, Malone among other tech experts who spoke as part of the Computer History Museum’s CHM Live series on the resilience of Silicon Valley.

“I think it is going to be battery power,” he said. “There are some battery companies out there that are doing some interesting things.” Malone feels batteries may follow the path of other technologies and Moore’s Law.

Well-referenced, Moore’s Law states that we can expect the speed and capability of our computers to increase every couple of years, and we will pay less for them.

It’s noted that Gordon Moore co-founder and chairman emeritus of Intel had always said that, at a certain point, battery power, too, would be the limiting factor for future tech advances.

But, Malone has indicated, perhaps the time has come for battery improvements to escalate. “It is possible that batteries can get on the freight train of Moore’s Law,” he said.

“I think the next great invention is just around the corner.”

Not the only one to see the potential in batteries. Rodney Brooks, Panasonic Professor of Robotics (emeritus) at MIT, in his recent article The Battery Revolution Is Just Getting Started, draws upon the famous line from the 1967 movie The Graduate for an updated 2021 spin. “If I were to offer advice to an ambitious young graduate today, I’d have one word for her: ‘Batteries.’”

I’d add to not only at Silicon Valley, but to South Korea a hub of battery innovation, too.

About the Author

For nearly 30 years, Don Southerton has advised Korean firms doing business in the United States and globally. He has also worked with American firms’ M&A and FDI teams as part of their business expansions in South Korea. He currently serves as Chief Investment Officer for South Korea’s Grinergy.

Grinergy is developing leading-edge lithium-ion rechargeable battery technology for electric vehicles and other uses, with state-of-art safety, batteries with fast battery charge times, and improved cell power density. Grinergy has recently announced expanding operation to North America. Talks have also begun with potential POC partners, licensees and investors.

Source: https://www.hapskorea.com/commentary-i-think-it-is-going-to-be-battery-power/

Battery Power: a Grinergy Commentary

Lithium ion battery will only grow. South Korea Grinergy provides some solutions.

Battery Power Grinergy …Michael Malone one of America’s best-known technology writers has taken a shot at predicting game-changing technology that will fuel Silicon Valley’s next round of growth.herto

In July 2021, Malone among other tech experts who spoke as part of the Computer History Museum’s CHM Live series on the resilience of Silicon Valley.

“I think it is going to be battery power,” he said. “There are some battery companies out there that are doing some interesting things.” Malone feels batteries may follow the path of other technologies and Moore’s Law.

Well-referenced, Moore’s Law states that we can expect the speed and capability of our computers to increase every couple of years, and we will pay less for them.

It’s noted that Gordon Moore co-founder and chairman emeritus of Intel had always said that, at a certain point, battery power, too, would be the limiting factor for future tech advances.

But, Malone has indicated, perhaps the time has come for battery improvements to escalate. “It is possible that batteries can get on the freight train of Moore’s Law,” he said.

“I think the next great invention is just around the corner.

Not the only one to see the potential in batteries. Rodney Brooks, Panasonic Professor of Robotics (emeritus) at MIT, in his recent article The Battery Revolution Is Just Getting Started draws upon the famous line from the 1967 movie The Graduate for an updated 2021 spin. “If I were to offer advice to an ambitious young graduate today, I’d have one word for her: ‘Batteries.’”

I’d add to not only at Silicon Valley, but to South Korea a hub of battery innovation, too.

About the Author

For nearly 30 years, Don Southerton has advised Korean firms doing business in the United States and globally. He has also worked with American firms’ M&A and FDI teams as part of their business expansions in South Korea. An author of more than a dozen books on entrepreneurship and Korea he has been interviewed and quoted by Arirang Global Insights, The Economist, Bloomberg TV, The BBC World News, US Korea Connect, eFM Seoul, The Wall Street Journal, Korea Times, Yonhap, Forbes, CNN, and Fortune among other media.

He currently serves as Chief Investment Officer for South Korea’s Grinergy.

Grinergy is developing leading-edge lithium-ion rechargeable battery technology for electric vehicles and other uses, with state-of-art safety, batteries with fast battery charge times, and improved cell power density. Grinergy has recently announced expanding operation to North America. Talks have also begun with potential POC partners, licensees and investors.

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Christmas Holiday in South Korea 2020

Christmas Holiday in South Korea
Merry Christmas from Don Southerton

Christmas is a popular holiday in South Korea. That said, it is also seen as a distinctly Christian holiday. As the holiday approaches, you may wish to greet Korean colleagues with a common greeting. Sae hae bok man i ba deu say yo!

Hint: When speaking, break the greeting into: sae hae bok—mahne—bah deu say yo

Sae hae bok man i ba deu say yo! works well both in person, in a card, text, IM, or an email.

In fact, it is the best seasonal greeting for New Year’s, too.

With the time differences, plan to wish Korea-based friends and colleagues a holiday greeting no later than US/ Canada/ EU on Wednesday, December 23, 2020 …so Thursday Christmas Eve Day AM in Korea.

Questions on the Christmas holiday in South Korea business norms? Dsoutherton@bridgingculture.com

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Digitization of Hangul

October 9 is a National Holiday in South Korea—Hangul Day.  This digitization of Hangul commentary will provide some insights into not only Korea but their native written language.

The Hidden Driver of Korea’s Economic Success

Dr. Peter Wonsok Yun and Don Southerton, October 2020

Digitization of Hangul, Native Korean Language Script

The Digitization of Hangul–we often see terms like “Miracle on the Han,” that highlight South Korea’s economic rise after decades of harsh Japanese colonial rule and then the devastation of the Korean War.

With only determination and its people as resources, Korea became one of the world’s top industrial, export-driven economies. In particular, the main contributions to this success story include the nation’s emphasis on higher education, as well as the role of government and private investment in innovation, technology, and R&D.

Looking deeper, what may be missed is the impact of digitizing the native written language Hangul. Crafted in the mid 15th century during the reign of King Sejeong. Hangul linguistically is seen as a very logical and structured written language script.

Inspired by a vision to make Korea information independent

Jumping forward, it was in the early 1990s that a local Korean company, today’s Hancom Group, successfully developed a native word processing program for the Korean language.

As Hangul was created so that the common people could accurately and easily read and write the Korean language, so too, the word processing software allowed Koreans to communicate digitally. https://office.hancom.com/about/history/

Although the Hangul word processing software grew in popularity, by 1998, the company nearly went bust, even though it was considered a national treasure: the Asian Financial Crisis and software piracy had brought the company to its knees. 

Rival Microsoft which had only about 15% market penetration in office software at the time in Korea, offered $20 million to Hancom to stop producing its software and instead resell Microsoft’s localized Word program. 

For a small investment, Microsoft would have wiped out their main competitor in Korea, one of the few countries in the world that had still resisted wide adoption of Microsoft’s office suite.

When the news of the proposed deal offering surfaced, Koreans united in a national fervor and raised over $10 million through a campaign to save the company. 

In addition, the company’s near-bankruptcy brought the issue of software piracy under the spotlight. As a result, Koreans began to pay for their software and more began to adopt and use the Hangul software in Korea.

An Economic Driver

With the rise of globalization, and Korea as a nation leapfrogging economically, experts attribute much of the growth to the streamlining of both government policy and regulations. This was possible with a universally accepted digitalized Hangul well suited to the E-Government transfer of information. E-Government refers to a government that uses technological communications devices, such as computers and the Internet, to provide public services in a country or region.

This has also given Korea a strong competitive advantage—data management critical in the digital age.

Looking forward, South Korea today is at the forefront of AI and Cloud-based technology. That said, one may argue that many under-developed nations, most with their own indigenous languages, too, could follow Korea’s digitalization model. 

Globally, South Korea and key digital firms like Hancom are well-positioned to support this and similar new endeavors such as Mobility, EV and AI—as the Korean proverb noted—A Rising Tide Lifts All Boats. 

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Hammer Ready

As a trusted friend constantly reminds me, “Don, no one does what you do.”

Hammer ready

I strive to ensure success and sustainability in dealing with Korea-facing business partnerships through well-communicated expectations and cross-cultural understanding.

It also requires a unique skill set—groomed over decades working with an ever-changing Korea.

I like the story that shortly after an engineer retires, a machine at his former factory stops working. They try everything they can do to fix it, to no avail. Finally, the boss calls up the engineer and asks him to come in and fix it.

The engineer agrees to do so as a paid consultant. He comes in, walks around the machine, looks at a few things, takes out a hammer, and whacks the machine. It whirrs into life.

The engineer presents his former boss with a bill for $5,000. The boss says, “This is ridiculous! What did you even do? I need an itemized bill.”

The engineer provides a new invoice that states:

· Hitting machine with a hammer: $5.00

· Knowing where to hit the machine: $4,995

My work is knowing when and where to use the ‘hammer’, catching issues early and then as needed providing work-throughs as projects can so easily get sidetracked. In fact, many assume when initial talks and progress seem smooth things will continue to move forward—which is rarely the case.

It’s one thing, too, for those well experienced in global business who are now engaged in Korea projects to expect past experience in the West will be enough to work through what can be escalating challenges—but in fact what many will find out is that they are poorly suited to adapting and being flexible (a very Korea business approach and norm). At the very least, working through issues can become a very lengthy learning process. Both ways it time-consuming and costly.

My long-time approach when providing work throughs is to step back and look for underlying concerns and nuances that are easily missed. Then knowing the Korean processes and mindset work for a resolution. Again, this is more art than science.

To summarize, impasses are common in all business—but what may work in the West to overcome issues will take a different approach in Korea.

The best model is to constantly be aware and sensitive to what may be unfolding. Use less direct and non-confrontational ways to gain deeper insights into any challenges and be open to alternative approaches at work-throughs.

As always, I look forward to discussing any challenges as well as any questions you may have.

I’ll have my hammer ready, too.

Don

Korean Business Protocols: Seoul 2020

I’m just back from Seoul amid COVID and Korean Business Protocols.
In my most recent book  Korea 2020—A Workplace in Transition released earlier this year, I elaborate on a wide range of corporate workplace culture changes underway. These include flattening of workplace titles and hierarchical protocols as well as encouraging those junior to question the status quo.

Beyond my published writing and articles, this transition to a more open and global workplace is covered extensively in Korea media that follow changes at the top groups such as Samsung, LG, Hyundai Motor and SK Groups. 

Korean business protocols

All said, in my two 2020 trips to Seoul, I had an opportunity with “boots on the ground” to again observe the extent of the changing corporate landscape. First, witnessing at one of the leading tech/ICT companies located in the heart of Korea’s Silicon Valley, and the second visiting a long-established industrial manufacturing group.  

First and foremost, in my field research, I try not to be judgmental as each company follows their heritage and values—with no overarching right or wrong, but just different.

For the tech company, more flexible workplace hours and dress codes reflect my writings. In fact, it was refreshing to see widespread casual and rather cool trendy summer fashion worn by millennials—and both genders, too. The exception was middle age staff and leadership in more formal, but tie-less business attire. 

Embracing other changes both management and teams addressed individuals in informal conversation by their first names instead of calling team members by the titles as was once universal. 

Titles rather than names were used only when the team addressed the most senior leadership or with formal email correspondence. 

Office seating however was still based on title and rank reflecting this hierarchy. This is different from some tech companies where we are now seeing open seating.

In contrast, to the tech sector, I witnessed traditional norms in the industrial manufacturing sector visit. 

During introductions and exchange in business cards, we were asked to call them by either a Korean name or a western first name. Although, among the Korean team and leadership they addressed each other by hierarchical Korean title.

The use of rank and title were very hierarchical as well as seating in formal meetings. On the later the most senior leadership was positioned mid-table, flanked by their more senior staff in descending order, and with support staff positioned behind them. 

In such situations it is then important that the western team follow the same protocols. This allows the Korean team to better understand the hierarchy of your company. This includes staying consistent in seating order during every meeting, and dinner event as well as how teams are introduced—most senior first and then in order of seniority and rank. BTW, The same goes for virtual meetings, too. 

Again, in less formal team meetings we are finding these norms less important and more casual. I’d add in observing teams working in the office vs leadership, dress was more casual, too. 

On a final note, reflecting both my research, writing and recent visits, we find that corporate norms and expectations in Korea today do vary. Not to mention, like westerners, no two Koreans are alike. 

True cultural understanding and sensitivity require both recognizing the similarities and differences. More so, the key to any successful business relationship is adapting and respecting local and individual company norms. 

Following norms and expectations leads to clarity and better communications vs. impasses and costly misunderstandings. 

Frankly, a good model to follow is for us to be aware and adapt according to their norms vs. expecting them to change as it’s their country. Plus, change is underway in Korea amid a transition driven by globalization and millennials in the workplace. 

Questions and comments welcome. All kept private and confidential. 

Dsoutherton@bridgingculture.com

Korean business protocols.
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South Korea Post COVID-19 Survey

Many thanks Branding in Asia Magazine for sharing our Post COVID-19 Survey article. 

COVID-19 Survey


According to a recent post COVID-19 survey conducted by Korean business and market entry advocate Bridging Culture Worldwide in partnership with Tierra Advisors, the mood is upbeat in the South Korean food and beverage industry as the country looks ahead to life after COVID-19.

The bilingual survey, which was conducted from April through mid-May 2020, polled a mix of domestic Korean F&B teams and leadership as well as Korean foodie influencers and business entrepreneurs, asking their views on opportunities for F&B growth and expansion over the next year. According to the findings, in a lead question on the general mood, a 60 percent majority surveyed shared an overall positive feeling toward the F&B market for 2020-21, said the two organizations.

Additionally, the survey found 38 percent responding “Very Likely” or “Likely” to expand their business in 2020-21. In contrast, only 10 percent responded Very Unlikely.“The study was conducted to gauge the overall market mood and more specifically future F&B growth plans in response to the uncertainty and disruption of COVID-19,” said BCW Founder and CEO Don Southerton.

BCW and Tierra Advisors pointed out that Korea appears to have reined in the outbreak. Still, the economy and businesses like restaurants and coffee shops have suffered. “Although Korea never experienced mandated widespread closures, Koreans pro-actively stayed away from eateries, bars, and cafes,” according to a statement to Branding in Asia. “The restaurants did remain open, eagerly waiting for customers who seldom came.”

Fast forward to today and Korea’s everyday life today is now resembling something closer to normal. There are lines outside restaurants during lunchtime; malls are bustling, and the streets are busier. As a positive indicator, major Korean food brands like SPC have also recently announced plans to open new locations as well as add additional western fast-casual brands, said BCW and Tierra Advisors.

Fast Casual Tops List of Opportunities

Also, highlights of the survey found that among F&B concepts, ‘Fast Casual’ tops the list in the study when looking ahead at where the industry sees the most opportunity for growth in the local Korean market. QSR-Fast Food, Sandwich, Coffee cafes, Juice Bars, and Bakery concepts, too, were popular picks.In open polling questions at the end of the survey, the top F&B criteria for 2020-2021 food brands included delivery and take-out service, healthy food options, and a value-added menu offering both high quality and affordable pricing.

South Korea Hancom Group Unveils Hancom Office 2020 —Their Newly Feature-Enhanced Office Productivity Suite

hancom Office

In a move set to advance operations and support the company’s aggressive growth, Hancom Group, South Korea’s leading ICT company has announced the North American release of flagship product ‘Hancom Office 2020.’ 

Previously, Hancom has been most well-known internationally for the default mobile office suite experience in Samsung Galaxy/DeX devices and a long-time technology partnership with AWS WorkDocs supplying a cloud-based collaborative document editor.

More cost-effectively than with any other office suite available today, and a smart alternative to Microsoft 365, new enhancements for the Hancom Office 2020 product lineup include word processor Hancom Office Word, spreadsheet Cell, presentation Show, and PDF. Most importantly, as a part of ongoing efforts for enterprise customers, this update facilitates interoperability by improving the spreadsheet’s Excel compatibility significantly by adding advanced support for pivot tables, charts, formulas, and macros.

Setting the stage for collaboration, Hancom Office 2020 also strengthened its link with Hancom Space, a cloud-based storage and web office. Hancom Space, a cloud service that allows you to edit Hancom Office documents via Internet access, even on a PC without Hancom Office, allows users to save and share documents created on Hancom Office 2020 directly in Hancom Space. In turn, you can edit a document you created in Hancom Space on Hancom Office.

Adding value, too, a cost-saving and a new feature of the suite, Hancom Office 2020 now offers a new built-in PDF application that provides an essential tool for PDF use and includes annotation, merging, and extracting. It also allows you to convert any existing PDF documents into Word, Excel or PowerPoint files and then edit and reuse your PDF files. With this feature, there is no need for a separate PDF editor required by other products in the market as users can edit and author all common office documents formats.

Regarding the product launch, Sungjun Byun, Chief Executive Officer of Hancom, said, “Building upon decades of experience supplying the office productivity suite to Korean enterprises, SMBs, educational institutions and government, Hancom Office 2020 is built to meet the diverse demands of global customers regardless of size or sector.”

Dr. Peter Wonsok Yun, President of Global Business, Hancom Group notes, “With the New Normal Post COVID-19 workplace, Hancom Office 2020 will unleash your creativity and enhance your productivity more cost-effectively than with any other office suite available today.”

A free 30-day trial version is available for download at office.hancom.com.  And the subscription license and a lifetime license are available for purchase now.

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New Normal Market Entry Post COVID-19

new normal market entry

I am excited to share my most recent article that looks at the New Normal market entry for brands and products.  As always your comments and thoughts are welcome.

 New Normal Best Practices for Post COVID-19 Market Entry 

In this post COVID-19 world, we hear the expression the New Normal used frequently with regard to society and business. A timely question then is how will this New Normal apply to commerce and specifically international market entry?

In a Deep Data webinar jointly hosted by the Israel Economic Trade Mission to Korea in Seoul and Cardumen Capital based in Tel Aviv, I spoke to a wide audience of Korean companies on how I saw market entry under post COVID-19.

For one, and as in the past, ‘need and demand’ have always been the drivers for a successful business market entry. Goods or services must match what is lacking in a market and enterprisingly fulfill a need or gap in that local market. 

For example, in a market like South Korea with an abundance of pizza and fried chicken eateries introducing either fast food would be an uphill battle. In contrast, with innovative hubs like Israel and South Korea as developers of new AI, robotics, drone, deep learning and mobility technologies, a company offering its unique product or service has a much greater probability of success in that they provide needed cutting-edge solutions. More so, these technologies will drive the transition to the digital economy accelerated by COVID.

Second, for successful market entry selecting the right partners goes without saying. I feel a best practice is to find a partner that has both an industry sector plus international experience working with other cultures and approaches to business. Teams tied to the project must be skilled in a deep understanding of the local culture, norms and expectations. With the new normal of COVID-19, a partner who has also weathered past crises and business disruptions would be a huge bonus, too. 

And finally, the third best practice is the need for flexibility. If there is one lesson from COVID-19 it is the need for businesses to be open and flexible. As an example we now see the widespread adoption of video conferencing during the pandemic instead of insisting on in-person meetings.

That said, few market entry projects succeed in a climate of rigid thinking on either side of the partnership. Give and take fosters collaboration, which builds relationships nurtured over time. 

Even under adversity, fulfilling a demand, the right partner, and coupled with flexible and adaptive transformative thinking means all parties will see a project through to execution and beyond—to both side’s mutual benefit, as well as the individuals tied to the market entry partnership.

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