The Books
Currently drafting: Connected, a book tracing technology as it moves from the vehicle to the factory floor and beyond. Ten chapters so far: connected vehicles, smart manufacturing, semiconductors, robotics, digital twins, energy and storage, shipbuilding, AI, smart cities, and biotech and biopharma, framed with personal observations from two decades in the industry.
Full list of my books and details: books.bridgingculture.com
The Consulting Practice
Bridging Culture Worldwide LLC advises on Korea-US business: Western brands entering the Korean market, Korean brands entering the US, and the corporate, cultural, and ownership dynamics that shape how those moves actually work. Over twenty years across automotive, technology, food and beverage, and other sectors.
I offer a free initial Korea-US briefing. To request one, visit www.bridgingculture.com
Don Southerton
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