Press enter or click to view image in full size
I discuss why global trade shows like CES are built for brand amplification, not places to make deals, and what companies must do to approach market entry, credibility, and long-term growth more strategically.
I am watching it happen again. Startups and SMEs assume that investing in time, travel, and government-backed support will translate directly into deals and partnerships. They staff booths, pitch attendees, and wait for purchase orders.
Meanwhile, major brands like Samsung, LG, Hyundai, and Lotte are operating under an entirely different playbook.
What Major Brands Understand
For example, events like CES aren’t deal-closing events. They are brand amplification platforms.
