This week’s read (about 27 pages) is Hyundai and Kia Motors: The Early Years and Product Development.
Reaching back to the early 1960s, we will look at the political and economic forces long impacting the industrial growth and development of South Korea, including automakers Hyundai and Kia Motors.
In addition, we find the roots for the Korean export model where brands like Samsung, LG, SK and Daewoo also followed in partnered with global companies for technology and design prior to expanding rapidly in the domestic Korea and international markets.
I see this trend continuing even today… perhaps more so than ever.
Here is a link to the book in PDF. http://www.bridgingculture.com/assets/hkebook.pdf
Here if you need to chat, too.