I’d like to share the story behind what has become a cornerstone for Hyundai and Kia Motors.
Please enjoy this weekend’s read, “The Hyundai Advantage, Creative Marketing and America’s Best Warranty—The Story Behind”
“A bold creative marketing ’10-year / 100,000-mile Warranty’ program was first introduced in the U.S. in 1998…not by Detroit’s Big 3 or the growing number of Japanese brands, but by Korean automaker Hyundai Motor.”
Here is the LINK http://www.bridgingculture.com/assets/advantage1998.pdf
In my trip to SoCal this week, and KMA, HMA, GMA, MPA and HCA, many were asking about previous Weekend Read 1-4. No problem, go to: Case Studies